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Marketing Skills

Stand & Deliver

Short course

Inhouse

£ 400 + VAT

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Description

  • Type

    Short course

  • Methodology

    Inhouse

  • Class hours

    12h

  • Duration

    2 Days

Philip Kotler, one of the most extensively published authors on the subject of Marketing, said that its purpose can be simply stated as, ‘to get, and then keep, customers’.
Marketing gives products and services a voice that speaks to customers about benefits that they will both experience and profit from. Marketing activity also gives customers a voice that speaks to the business about needs and wants that feed into the design of products and services. It is a vital dialogue that guides the entire organisation to market leadership.
Participants in this course will develop a greater understanding of the concept of Marketing. They will learn knowledge and acquire skills in a pragmatic and practical way and be able to plan their Marketing strategy.

About this course

At the end of this Training Programme participants will be able to:

Understand why a business or organisation needs a brand identity.
Understand products, services and their market places.
Identify the difference between sales and marketing and advertising and promotion and the advantages and uses of each.
Understand the objectives, strategy, organisation and control of a marketing plan.
Understand financing and pricing capabilities.

This programme will benefit anyone who wishes to gain the knowledge, skills and tools needed for marketing products, or services, or raising the profile of their organisation.

Prior to the course, participants will be sent a document to complete which asks them to identify their specific learning objectives.

We will look at the particular aspects of marketing that you want to work on

On receiving your request for more information we will send you all course details and also how to make a booking/s

Questions & Answers

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Reviews

This centre's achievements

2016

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 16 years

Subjects

  • Voice
  • IT
  • Marketing
  • Skills and Training
  • Marketing Skills
  • Promotion
  • Case Studies
  • Price
  • Product
  • People
  • Stages of Marketing
  • 5P Marketing Mix
  • Place
  • Practical Marketing
  • Financial operations
  • Marketing activity

Teachers and trainers (1)

Sarah Goodfellow

Sarah Goodfellow

Senior TRaining Consultant

Course programme

The programme is participative and involves exercises in small groups, trainer input and use of real examples to enhance the learning. Our trainer will cover these topics: Defining Marketing, its impacts and consequences for organisations. The Stages of Marketing. Achieving desired Marketing outcomes. The 5P Marketing Mix: Price, Place, Product, People and Promotion. Practical Marketing exercises and case studies. Evaluation of Marketing activity and linking it to the Financial operations of the organisation.

See related categories

Marketing Skills

£ 400 + VAT

The best Strategic Marketing courses

See all

See all