Course not currently available
Media training
Training
In Haslemere ()
Description
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Type
Training
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Level
Intermediate
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Methodology
Inhouse
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Duration
1 Day
In this course, delegates gain practical experience in getting their messages across in media interviews, understanding what journalists are looking for is a vital part of implementing a successful media strategy. Suitable for: Clients who wish to speak to the media on behalf of their organisations
Reviews
Subjects
- Media training
- Talking to the press
- Crisis
- Media
- TV
- Radio
- Training
- Interview Techniques
- Interviews and reports for newspapers
Teachers and trainers (1)
Richard Sharpe
Senior trainer
Richard Sharpe is a journalist, editor and trainer, and a frequent speaker at industry conferences and media forums. Co-founder of ETC and a Visiting Fellow of the University of East London, he has written for the Financial Times, The Herald Tribune, The Times, The Daily Telegraph and The Observer. Formerly editor of Computing magazine, he is one of Europe's leading IT writers, editing or contributing to the FT Group, Blackwell, Oxford University Press, Sterling Publications and Computer Weekly.
Course programme
Media Training
(1 day)
Ideal for
Clients who wish to speak to the media on behalf of their organisations.
Benefits
Understanding what journalists are looking for is a vital part of implementing a successful media strategy. In this course, delegates gain practical experience in getting their messages across in media interviews.
Content of the course
- What do journalists want?
- Why do journalists want to talk to you?
- What will they ask you?
- What can you ask them?
- What to do and not to do
- What do journalists like and not like?
- Doing it: Face to face interviews with each delegate focusing on:
- The company messages
- Basic company information
- Rapport with the interviewer using a variety of interview styles
Media training