Search Engine Marketing

Search Engine Marketing Course Structure

The Internet Marketing course is structured so delegates receive a strong element of practical activities and exercises to reinforce the theoretical content.

Delegates will receive an action biased course content that will equip them with the fundamental knowledge and application of Search Engine Optimisation.

Search Engine Marketing Course Overview

Why Google Is So Important

• Quantifiable benefits of natural search engine results
• Why we only need to work with Google

Your Google Optimisation Strategy

Selecting Keywords For Maximum Impact

• The strategy you should take for choosing effective keywords
• Online tools to help you choose the keywords for optimum return
• Know how many page visits you can achieve for each keyword

Structuring Your Website In A Google Friendly Way

• The best structure to get Google to like your website
• Key Google rules you must follow
• Things to not do - or how to stop Google penalising your site

Optimising Your Website To Get Improved Search Engine Ranks

• Online tools to help you know how your site can improve
• See a 'live' classroom demonstration on a 'live' site
• The 9 key areas to focus on for best return

The Importance Of Reputation And How To Get It

• What we mean by reputation and why Google loves it
• Online tools to help you become more relevant

Unique Benefits To SEO Delegates
Unique "Risk-Reverse" Money Back Guarantee plus
60 Days Support Package with Expert Tutors