Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities.
Effective marketers continually look for ways to enhance and improve website visibility in the natural search engine listings. To increase the number of quality visitors to your website and boost online conversions, it’s essential to understand the key attributes of SEO: website structure, search term research, content creation and link equity.
The essence of a successful strategy is knowledge. With over 62% of the UK population now online and spending £5bn over Christmas 2007, you need to understand your online audience and their searching habits. A clever strategy will measure and analyse search term performance, visitor traffic from Google, Yahoo and all the main search engines and competitor activity.
Remember, SEO is not a mystery. It’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.
WHO IS THIS COURSE FOR?
This course is for marketing professionals who may already be running an SEO campaign. You understand the basic concepts but want to refine your approach in order to ensure you’re running a campaign that takes full advantage of every opportunity for competitive advantage and commercial success.
Whatever your relationship to managing your website’s SEO campaign – direct, through an agency or as a consultant - this course will provide you with the essential skills for campaign success.
HOW WILL I BENEFIT?
After attending this course, you will be able to:
• Plan, manage and enhance your SEO strategy for maximum return
• Refine your approach to search term analysis and selection to increase overall campaign value
• Understand and manage your online brand in order to grow your market share in the natural listings
• Improve your measurement, reporting and analysis methods for a focused campaign
WHAT W ILL I LEARN?
Best practice methodologies and strategic skills will equip you with essential knowledge to plan and implement a successful SEO campaign.
WHO IS THE WORKSHOP LEADER?
David Reilly, Barracuda Digital
With over 7 years experience in the digital sector including senior positions at Associated New Media and SEO consultancy Weboptimiser, David is Managing Director of specialist Search Marketing Agency, Barracuda Digital. Barracuda Digital provides dynamic search engine optimisation and paid search marketing solutions for both clients and agencies delivering exceptional return on investment. In plain speak this means we are good at getting websites top results in search engines, leading to more customer visits and sales.
David has spoken on Search marketing subjects for leading internet authorities, Enhance Media and E-consultancy, written a number of leading SEO white papers for magazines and delivered tailored training courses for IBM, Haygarth Digital and Hatmatic. He is completely passionate about search with a special interest in new Search marketing innovations such as Optimised RSS, Blogging and Social search.
In has spare time David likes to listen to music, practice his Flamenco dancing and explore long-haul destinations. A lucky escape from the Tsunami in Sri Lanka 2 years ago prompted him to set up Barracuda Digital.
