Advanced SEM - Organic Search Engine Optimisation

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Advanced

  • Location

    London

  • Duration

    1 Day

This course will improve your knowledge of SEO so that you can plan for better results, sell your campaigns to higher management and hence deliver better ROI. It is suitable for both agency and client side organisations. This course will enable organisations to increase the value of free traffic to their website. It will allow a fully researched SEO plan to be created with expectations addressed, benefits identified and a practical change program put into place. Suitable for: Marketing or Web Managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will have either have experience of planning and running SEO programs or have attended the CIM one day introduction Search Engine Marketing course.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

This practical course shows how to plan your search engine optimisation (SEO), review the many techniques that can increase natural search traffic and measure the resulting customers.

It will show delegates how to use SEO to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable business.

This workshop follows on from our introductory course ‘Search Engine Marketing’ (1157).

Course content

  • The principle four SEO signal groups that drive success in natural search.
  • Content; links; users; trust.
  • Keyword and SEO research.
  • How to build a ROI model.
  • Identifying the existing strengths of your website and how to improve them.
  • Apportioning SEO spend.
  • Collecting, measuring and managing SEO reporting.
  • The right SEO mix for your market.
  • Building your own SEO toolbox.
  • SEO copywriting.
  • Integrating social media and your SEO program.
  • Selecting a search agency.
  • Improving SEO.
  • Optimisation for web, video, shopping etc.

See related categories

Advanced SEM - Organic Search Engine Optimisation

£ 550 + VAT

The best Internet Marketing courses

See all

See all