This course focuses on how proactive and reactive PR communications and brand engagement can help improve natural Search Engine visibility. Using selected tools from the Online PR toolbox, delegates will learn how to plan an SEO driven online PR campaign, select the appropriate tools and develop compelling brand or business ‘social objects’ and ‘social currency’ to trigger conversations.
WHAT WILL I LEARN?
• How to increase natural visibility in search engines using Online PR
• How to audit, monitor and measure in the online environment - what is being said about your brand/organisation/industry and who are the influencers and their networks
• Understand how ‘social objects’, ‘social currency’ and ‘conversationalists’ can trigger brand and corporate conversations with audiences, customers and stakeholders
WHO IS THE WORKSHOP LEADER?
Michelle specialises in Online Public Relations. Formerly the Digital Director at Lexis Public Relations (), she has over 10 years' online PR consultancy and implementation experience working on award winning campaigns and crisis and issues management projects with many blue-chip organisations including Norwich Union, Coca Cola, Domino's, eBay, Camelot and Diageo.
Michelle understands how evolving web technologies are affecting traditional PR models. She has helped PR and marketing professionals embrace the medium by advocating a simple and pragmatic approach and likes to laugh at the lingo ('poke', 'widgets' and 'blogrolls'… you've got to admit that they sound a bit ridiculous).
When she is not glued to a computer, Michelle likes to spend time with her husband and two young children, drink red wine and cook.
