Affiliate Marketing

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

The best Internet Marketing courses

See all

See all

Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Day

Individuals will benefit from a greater understanding of how affiliate marketing programmes work, the main elements and how to plan and implement an effective programme. This will add to your range of online marketing tools and give you greater confidence as an e-marketer. With a greater range of skills within your online marketing team, organisations will benefit from increased visibility for their products and services, greater brand reach and an uplift in sales leads. This results in more profitable web-based business partnerships and greater ROI. Suitable for: The event is ideal for sales and marketing managers, online marketers and consultants. It helps consolidate online marketing plans as well as improve working partnerships with online creative partners such as agencies.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

Course review:

A rapidly expanding web-based marketing practice using one site to drive traffic to another, affiliate marketing is one of the most lucrative ways to boost your web sales, generate leads and improve online brand reach. This one-day workshop looks at this fascinating practice in detail, offers a step-by-step guide to developing a successful strategy and illustrates how to promote your programme.

Course content

  • Introduction to affiliate marketing and its role in business.
  • The mechanics of affiliate marketing programmes.
  • The role of the ‘merchant’ and the role of the ‘affiliate’.
  • Getting started: hosting an affiliate programme and creating a network.
  • Promoting the affiliate programme and joining networks.
  • Become an affiliate of others.
  • Understand keyword optimisation and SEO techniques.
  • Write and edit powerful web sales copy.
  • Analyse web performance.
  • Work with online communities.
  • Build your online network and boost your online brand.

See related categories

Affiliate Marketing

£ 550 + VAT

The best Internet Marketing courses

See all

See all