Stonebridge Associated Colleges courses

...Market Relations Course This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented...

...Understanding the Market Course In this course, we look at buyer behaviour, market segmentation and marketing research. We review the importance of understanding the market as the first step in delivering the organisation's marketing objectives. The course will cover one of the most important... Learn about: Skills and Training...

...Market Research Course This course aims to introduce the student to market research and strategy... Learn about: Market Research, Skills and Training...

... these methods will make use of a case study to demonstrate this. Modern approaches to analysis make wide use of questionnaires to obtain primary data and computer software to analyse data. The first section of this course will therefore introduce different types of data and the approaches to coding... Learn about: Marketing Analysis, Skills and Training...

...read and understand published qualitative research will be identified, thereby aiding the student to identify situations in which qualitative research can be used in practice...

... concept define marketing as a business orientation and as a business activity distinguish between different business orientations recognise the management issues involved in creating a market-driven organisation define what is meant by the marketing mix, and identify its key elements... Learn about: Skills and Training...