Advanced Conversion Rate Optimisation

The Chartered Institute of Marketing

Training

In Maidenhead

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    Maidenhead

  • Duration

    2 Days

  • Start date

    Different dates available

Learn how to approach a strategic process of conversion rate optimisation (CRO) where you will learn how to implement a robust conversion optimisation methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability.

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

Different dates availableEnrolment now open

About this course

This course is designed for ecommerce managers and heads of ecommerce, digital marketing managers, as well as senior managers within online businesses including ecommerce, retail, SAAS and B2B

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Reviews

Subjects

  • CRO
  • Digital Analytics
  • Analytics
  • Digital Editing
  • Digital Marketing
  • Digital Photography
  • Digital Animation
  • Digital Video Editing
  • Methodologies
  • QA
  • Testing
  • Prioritisation

Course programme

Learning outcomes
  • Fundamentals of CRO and what it can achieve with real world examples
  • Digital Analytics; how to conduct an audit and use analytics to find conversion opportunities
  • Methods of conversion and qualitative research; how to look for insights within different research methodologies and principles
  • Different testing and optimisation strategies
  • Testing prioritisation, QA and analysis done right
  • How to implement CRO into your business; the right team, the right attitude and expectations

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Advanced Conversion Rate Optimisation

£ 1,160 + VAT

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