Training in Maidenhead

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Digital Marketing, Marketing Strategy, Social Media...

...agencies and other stakeholders and transfer such knowledge to the development of marketing communication activities Suggest suitable methods to influence...

...your message remains captivating and clear. This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries... Learn about: Traditional writing, Print collateral, Compelling story...

...situations and identify whether PR is the most appropriate tool to use Analyse situations and suggest appropriate plans of PR action to specific publics...

...include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but... Learn about: Good writing, Press Release Writing...

...Describe the relationship of direct marketing with other marketing communications tools Explain the role of sales promotion, merchandising, point of...

...the do’s and don’ts of mobile marketing Build your profile as the mobile expert in your organisation Design, develop and deliver an engaging mobile marketing proposition/experience... Learn about: Marketing Strategy, Traditional Marketing, Mobile Marketing...

...Provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society Advertising Guided...

...The principles of paid search and quality based bidding (keywords, creatives, bids and landing pages) that drive success. How to identify the best bid position... Learn about: Marketing Planning, Marketing Strategy, Marketing Segmentation...

...Explain the role of different media in the marketing mix and the communications mix Identify the relationships between the advertiser, advertising agencies...

...and principles Different testing and optimisation strategies Testing prioritisation, QA and analysis done right How to implement CRO into your business... Learn about: Digital Analytics, Digital Marketing, Digital Video Editing...

...Clarify your sponsorship ‘philosophy’ and objectives. Plan and monitor your sponsorship revenue and spending. Formulate and develop the right sponsorship proposition(s)...

...It’s easy to recognise poor copy, but sometimes harder to deliver great copy or substantiate the reasons why certain words simply ‘work’ faster or more effectively than others... Learn about: Tone of voice, Develop copy, Copywriting skill...

...to planning and executing all aspects of events, and to understand just what they can and can’t do. This course is for marketers who are tasked with organising... Learn about: Marketing Strategy, Marketing Techniques, Marketing Campaigns...

...communication of a brand in the UK and abroad. The attendees will ideally have the responsibility to manage and instigate brand identity communications... Learn about: Branding skill, Brand Strategy, Brand value...

...Structure: no: not beginning, middle, end. Actually beginning, middle and action. Spikes: to keep attention high. Storyboard: you are the movie director... Learn about: MS Excel, Ms Word, Ms Office...

...Auditing techniques to understand current activity and effectiveness of investment. Consumer and customer research techniques, including segmentation... Learn about: Marketing Strategy, Marketing Techniques, Marketing plan...