Training in Maidenhead

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Situational analysis, Social Media, Channel techniques...

...of fundamental theories of consumer behaviour, and their application to marketing communications. Assessment Methodology Assignment Learning Outcomes...

...How to tell a compelling story. How to develop effective themes in longer print collateral, such as brochures. Understanding the balance of imagery and its effect... Learn about: Traditional writing, Print collateral, Compelling story...

...By the end of this module you will be able to - Define the nature of public relations within a range of organisational frameworks Explain and work within...

...Gaining a deeper insight into your audience(s). Why companies need PR. What journalists expect from press releases. Identifying newsworthy stories... Learn about: Good writing, Press Release Writing...

...Provide you with an understanding of the disciplines and techniques of direct marketing and sales promotion at an operational level, including the knowledge...

...of mobile marketing within the wider marketing mix especially from an execution and measurement perspective. Typically digital marketing execs and marketing... Learn about: Mobile marketing plan, Marketing Mix, Traditional Marketing...

...learning hours 30 hours Aims and Objectives This unit aims to provide you with a knowledge and understanding of the function of advertising within the marketing...

...This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157). A two day practical SEM training course covering how to... Learn about: Marketing Planning, Marketing Management, Marketing Strategy...

...learning hours 30 hours Aims and Objectives This unit aims to provide you with a knowledge and understanding of the function of different media within...

...methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability. This course is designed for ecommerce... Learn about: Digital Editing, Digital Photography, Digital Animation...

...monitoring and making sure all parties deliver. Utilise project and relationship evaluation tools. Sharpen up your longer-term objectives, targets and strategy...

...covering tone; content; mediums; audiences; copy-stream management and much, much more… Everybody who’s interested in the importance of copy in brand development... Learn about: Tone of voice, Copy techniques, Copy productively...

...any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course... Learn about: Marketing Processes, Marketing Mix, Marketing Campaigns...

...Brand standards. Brand protection. Brand delivery... Learn about: Brand Strategy, Brand value, Brand planning process...

...power of the leader/stage intersection. Story: nobody, just nobody can resist a story. How to create an appropriate one and how to tell it with finesse... Learn about: MS Excel, Ms Office, Ms Word...

...corporate and financial objectives. Key testing techniques to optimize ongoing management of content marketing programmes... Learn about: Marketing Techniques, Marketing Mix, Marketing Tools...