Advanced Search Engine Marketing

The Chartered Institute of Marketing

Training

In Maidenhead

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    Maidenhead

  • Duration

    2 Days

  • Start date

    Different dates available

It will show delegates how to use SEM tactics to win new customers, remarket to existing customers and to create profitable and sustainable online business.

This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157).

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

Different dates availableEnrolment now open

About this course

A two day practical SEM training course covering how to plan and implement your search engine marketing; keyword research, competitors research, measurement, on and off site organic tactics and Paid media buying that will increase search traffic and resulting customers

Marketing or web managers who are required to plan and implement an SEM program in either B2B or B2C markets. They will either have 2 years+ experience of planning and running SEM programs, or have attended our one day introductory Search Engine Marketing course.

It is essential to maximise the value of the course, delegates can bring access to their own Google AdWords, Google Webmaster Tools and Google Analytics accounts and raise any SEM programme specific issues.

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Subjects

  • Marketing
  • SEO
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Planning
  • Marketing Communications
  • Marketing Segmentation

Course programme

Learning outcomes
  • How to build a ROI model
  • Apportioning SEM spend
  • How to perform keyword research to identify your audience and beat a competitor.
  • Collecting, measuring and managing SEM reporting.
  • The right SEM mix for your market.
  • The principles of paid search and quality based bidding (keywords, creatives, bids and landing pages) that drive success.
  • How to identify the best bid position.
  • Apportioning PPC spend according to your aims.
  • Collecting, measuring and managing PPC reporting.
  • PPC copywriting that works for both the search engines and your audience.
  • How to select an external search agency (from the Founder of the UK’s Original SEO).
  • Working more efficiently with your agency.
  • The BIG rules for better PPC - within your teams and third party suppliers.
  • The five principle SEO signal groups that drive success in natural search
  • Content, links, users, technology and trust
  • Keyword and SEO research.
  • Identifying the existing strengths of your website and how to improve them.
  • Building your own SEO toolbox.
  • SEO copywriting.
  • Integrating social media and your SEO program.
  • Selecting and working with an SEO.
  • Improving SEO.
  • Optimisation for web, video, shopping etc.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Advanced Search Engine Marketing

£ 1,160 + VAT

The best Internet Marketing courses

See all

See all