Advanced Semiotics

The Market Research Society (MRS)

Course

In London

£ 910 + VAT

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Description

  • Type

    Course

  • Level

    Advanced

  • Location

    London

This course enables you to recognise the benefits to be gained from applying a semiotic approach to the critical business decisions faced by marketing, advertising, planning and management. Suitable for: This course will benefit senior researchers, planners, marketers and managers with some knowledge of semiotics who want to develop their understanding into a useful business tool.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme

Semiotics
Applying the theory to business practice

Objective
This course enables you to
  • recognise the benefits to be gained from applying a semiotic approach to the critical business decisions faced by marketing, advertising, planning and management.

Learning outcomes
By the end of the course, delegates should:
  • understand:
    • how to close the gap between consumer insight and creative spark
    • what 'webness' is and how to read the web as consumers do
    • how to use historical advertising to rediscover the brand essence
    • the competition and the share of emotional purse
    • how to construct gender, class, race, age
    • the semiotics of desire
  • be able to apply semiotics to:
    • develop advertising, and evaluate and use new media
    • uncover and exploit brand wealth
    • forecast trends in the marketplace
    • spot 'cultural gaps' that can form the basis for new products
    • a multiplicity of research programmes

Who will benefit?
This course will benefit senior researchers, planners, marketers and managers with some knowledge of semiotics who want to develop their understanding into a useful business tool.

See related categories

Advanced Semiotics

£ 910 + VAT

The best Market Analysis courses

See all

See all