Advanced SEO Training

The Chartered Institute of Marketing

Training

In London

£ 625 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    London

  • Duration

    1 Day

This practical SEO training course shows how to plan your search engine optimisation, keyword research, competitors, measurement and both onsite and offsite tactics that will increase natural search traffic and resulting customers. It will show delegates how to use SEO tactics to win new customers, ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Marketing or web managers who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs, or have attended our one day introductory Search Engine Marketing course.

To maximise the value of the course, delegates can bring access to their own Google Webmaster Tools and Google Analytics accounts and raise any SEO programme specific issues.

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Subjects

  • SEO
  • Principle SEO
  • SEO signal
  • LInks
  • Natural search
  • SEO program
  • B2b
  • B2C
  • B2C Markets
  • B2B and B2C markets

Course programme

Learning outcomes
  • The four principle SEO signal groups that drive success in natural search.
  • Content; links; users; trust.
  • Keyword and SEO research.
  • How to build an ROI model.
  • Identify the existing strengths of your website and see how to improve them.
  • Apportioning SEO spend.
  • Collecting, measuring and managing SEO reporting.
  • The right SEO mix for your market.
  • Building your own SEO toolbox.
  • SEO copywriting.
  • Integrating social media into your SEO program.
  • Selecting and working with an SEO agency.
  • Optimisation for web, video, shopping etc.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Advanced SEO Training

£ 625 + VAT

The best Other Internet courses

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