Advanced Strategic Public Relations Management
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Great interaction with the consultants. The training was comprehensive and interactive.
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I will beneift from the experience of the consultants They are wonderful.
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Excellent
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Short course
In London
Learn to promote and protect your organisation's reputation!
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Type
Short course
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Level
Advanced
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Location
London
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Duration
2 Weeks
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Start date
October
other dates
Promote and protect your organisation's reputation with this Advanced Strategic Public Relations Management Course organized by London Corporate Training.
This training is designed for senior executives who are seeking a comprehensive two-week training course in PR. The curriculum includes lessons on how to plan, lead and manage PR campaigns, how to utilise the latest techniques and methodologies in overall company strategy, and how to contribute effectively to communications development at board level.
Delegates will assess the importance of PR in promoting an organisation’s vision and mission and learn to formulate and present a PR strategy to Directors and CEOs. Experienced consultants discuss the building blocks for developing a solid corporate reputation and outline strategies for maintaining and defending an already established image in the event of issues or crises.
Traditional communications techniques, such as the organisation of press conferences and interviews, are discussed along with developments in new media which have revolutionised the way in which PR is managed. During this course, participants will undertake an analysis of their own public relations strategies and discuss strengths and weaknesses.
If you want to be part of this training, please ask for further information to the centre through emagister.co.uk. You won’t regret it!
Facilities
Location
Start date
Start date
About this course
By the end of the course delegates will be able to:
• Lead and project manage a successful PR campaign
• Apply PR techniques, methodologies, and tools effectively
• Identify and capitalise on PR opportunities
• Overcome challenges and minimise risks
• Maximise the Return on Investment (ROI)
• PR Directors
• PR Managers
• Marketing Directors
• Marketing Managers
• Company Directors
• Those in PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations
• Advisors at Ministerial level in government departments
• Advisors to Directors and top Managers in other organisations
• Owners or account directors in public relations consultancies
Reviews
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Great interaction with the consultants. The training was comprehensive and interactive.
← | →
-
I will beneift from the experience of the consultants They are wonderful.
← | →
-
Excellent
← | →
Course rating
Recommended
Centre rating
Henrietta Okokon
Adeisi Agbonhin
Fadie Shaif
Former Student
R. Kitareva
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 15 years
Subjects
- PR training
- PR
- Media
- Public Relations
- Project
- Public
- Investment
- Advanced Strategic Public Relations Management
- PR Directors
- Promoting
- Social Media
- Multimedia
- PR Plan
- Media Relations
- Press Conferences and Interviews
- Crisis Management
Course programme
- PR to promote organisation’s vision, mission and strategy
- Benefits of products and services
- Target messages for specific audiences, stakeholders and markets
- Objective measures of success: KPIs
- Return on Investment: ROI
- Understanding the scope, power and immediacy of these media
- Monitoring what is said, where and by whom
- Responding to negative feedback positively
- Pro-actively participating in social and multi-media
- Dos and don’ts
- Agree your objectives, set targets and quantify results
- Appropriate channels, methods and mix
- Maximise budget and resources
- Recruit and manage your PR team: internal and external
- Effective project management of the implementation
- What do you want from editors, journalists and their media?
- What do they need from you?
- Understand the pressures and deadlines they are under
- Work together to build long-term durable relationships
- Ten top tips for developing lasting relationships
- Managing press conferences and dealing with journalists’ enquiries
- Giving winning television interviews
- Radio interviews with impact
- Handle difficult questions on the telephone
- Avoid the 5 most common mistakes
- Agree strategic objectives globally, nationally, regionally, locally
- Appropriate communication for each market, stakeholder and audience
- Objectives measures of success and desired outcomes
- Project management of implementation of plan
- Anticipate and prevent problems
- Advising politicians, senior civil servants, directors and managers
- Give winning presentations
- Public relations challenges as opportunities
- Harnessing creative conflict into productive output
- Budgeting and resource management
- Clarify the key elements which comprise reputation
- Strategy to maintain a long-term reputation
- Minimise threats to reputation
- Defend reputation when under attack
- Rebuild reputation after it has been undermined or discredited
- Anticipate sources of crises and mitigate risks
- Appoint crisis leaders and teams and allocate resources
- Create crisis plans for key eventualities
- Practise crisis plans regularly
- Case studies of impact on organisations of good and poor PR crisis management
Advanced Strategic Public Relations Management