Advertising
Postgraduate
Online
Description
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Type
Postgraduate
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Methodology
Online
Taught by highly experienced practitioners with connections to the highest levels of the industry, BA (Hons) Advertising at our Farnham campus offers you a unique opportunity to blend academic excellence with professional experience.
Supported by some of the world’s best-known creative directors – including Sir John Hegarty, the man behind the Lynx Effect ads – our course continues to develop a mentoring scheme, giving you the chance to enter advertising better prepared.
By the end of the course, you’ll have built your own unique book of holistic ad campaigns, showcasing high levels of creativity in art direction and copywriting.
About this course
With our comprehensive curriculum you’ll learn how to tackle challenging briefs both creatively and strategically, whilst developing a deep understanding of theory and its application in practice.
We’ll encourage you to explore outwardly, collaborating with fine artists, photographers, illustrators, filmmakers, poets, playwrights, novelists, fashion designers and architects within our wider community, to create fresh, attention-grabbing creative work across a variety of mediums.
Equipped with a fantastic library and excellent support services, our Farnham campus provides the ideal environment for this course – close enough to London’s leading agencies and mentors, yet quiet enough to provide quality study time and space.
Reviews
Subjects
- Art
- Advertising
Course programme
- Year 1
- Year 2
- Year 3
In the first year, you’ll learn how to become a researcher and be exposed to creative thinking techniques and conceptual skills - and how to apply them to advertising.
- View the programme specification for 2016 entry
Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.
Course modules-
Advertising Practice I
Explores a variety of creative thinking models and the roles of creativity in advertising.
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Advertising Mediums
You’ll explore how to identify a unique or emotional aspect of a product, service or event and connect it to a specific group using appropriate mediums.
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Advertising Processes
Explores creative processes for practice such as storytelling, developing your skills as a creative problem causer.
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Context and Theory
You'll be introduced to a number of historical and contemporary frameworks that will allow the importance of social, cultural, political and economic factors affecting visual culture to emerge.
As a researcher, the second year focus is on creative strategy and the role of the mentee. You'll capitalize on the creative skills you attained in your first year, blending them with more pragmatic strategic tools. And you may have the opportunity to study abroad.
- View the programme specification for 2016 entry
Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.
Course modules-
Advertising Strategy
You’ll explore a variety of strategies deployed by the world’s leading advertising agencies.
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Advertising Communication
This unit will explore verbal, written and visual language in conjunction with genre, in order to better understand creative and strategic communication.
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Advertising Practice 2
This unit will consider how you – as an art director and/or copywriter – create emotional ad campaigns that will generate attention from the viewer, and will capitalise on your prior learning.
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Contextual and Theoretical Perspectives
We'll encourage you to position your own practice by recourse to a variety of theories, contextual frameworks and critical evaluations. You'll be introduced to a variety of research methods to facilitate independent study towards coherent, self-reflective argument in written form.
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Study Abroad (optional)
This optional unit will allow you to spend a period of time in an overseas educational institution.
In the third year you'll realise your research skills through the development of a series of holistic campaigns, a dissertation and a folio of work that blends your theory with practice in the form of a case study, pastiche and a piece of promotion.
- View the programme specification for 2016 entry
Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.
Course modules-
Personal Development and Practice
This unit is primarily about you and your future. The case study, resulting pastiche and promotional material for an international advertising
agency of your choice are all connected. -
Professional Practice in Advertising
The briefs for this unit have been designed for you to apply and celebrate your learning. For the most part, you’ll determine the content through negotiation.
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Dissertation
You'll undertake a substantial period of sustained, individually negotiated research on a subject related to the contextual and/or theoretical concerns of your discipline or chosen area of practice, towards the provision of structured written argument.
- View the programme specification for 2016 entry
Please note, syllabus content indicated is provided as a guide. The content of the course may be subject to change.
Course modulesAdvertising