Marketing Management
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Location
New delhi (India)
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Duration
3 Months
The Marketing Management process consists of analysing market opportunity, researching and selecting target markets, developing marketing strategies, planning marketing tactics and implementing and controlling the marketing effort. Suitable for: This course will be enable the student to develop business discipline which focus on the practical application on marketing techniques and the management of organization's marketing resources and activities.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
- Introduction to Marketing
- The Marketing Mix
- Product-Product Classification and Features of a Product
- Product Life Cycle
- New Products - Decisions, Steps and Process
- New Product Design
- Test Marketing
- Product Branding and Brand Management
- Product Packaging
- Product Price and Pricing
- Setting the Price
- Physical Distribution of Products
- Channels of Distribution
- Warehousing
- Sales Promotion
- Advertising
- Personal Selling
- Direct Marketing
Marketing Management