Advertising - Role, Forms and Strategy

London Business Training & Consulting

Course

In Hammersmith

£ 525 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Communications
  • Marketing Communications
  • Advertising
  • Selling propositions
  • Advertising Strategy
  • Advertising creativity
  • Advertising and Marketing
  • Advertising strategically
  • Generated advertising

Course programme

Advertising: Role, Forms and Strategy
  • Selling propositions
  • The use of emotion in advertising
  • Types of advertising
  • Using advertising strategically
  • Consumer-generated advertising
Learning outcomes

Upon completion of this course, you will be able to understand:

  • The role that advertising plays in influencing our thoughts and behaviour.
  • Advertising as an independent discipline.
  • The use of selling propositions, and the role of emotion in advertising.
  • Different types or forms of advertising.
  • Ways in which advertising can be used strategically.
  • Issues associated with consumer-generated advertising.

See related categories

Advertising - Role, Forms and Strategy

£ 525 VAT inc.

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