Affiliate Marketing
Training
In London
Description
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Type
Training
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Location
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Duration
1 Day
You will acquire the technical knowledge to review your existing affiliate marketing programme with the aim of increasing leads or sales. You will also learn how to select appropriate affiliate partners and software and maximise the contribution from your super-affiliates. Suitable for: Client or agency staff who liaise with affiliate networks or deal direct with affiliates. It will also benefit anyone familiar with the principles and practice of affiliate marketing who runs, or is planning, an affiliate programme.
Facilities
Location
Start date
Start date
Start date
Reviews
Course programme
You will gain a practical understanding of all aspects of affiliate marketing from defining a strategy and setting realistic business objectives to selecting and working with an affiliate programme manager and tracking online marketing activities. You will also learn how to review tools, partners and results, for maximum impact, and the best affiliate incentives through a list of the top 10 do's and don'ts.
This in-depth course will cover the following topics:
- Planning your affiliate programme
- How to audit an existing affiliate programme
- Reviewing your toolkit
- Reviewing your partners and their results
- Setting realistic objectives
Defining affiliate marketing strategy:
- Integrating affiliate marketing strategy with search engine marketing strategy
- Setting the right affiliate reward levels
- Alternative approaches to rewarding affiliates (by sale, rejected lead, for example)
Working with an affiliate programme manager:
- Selecting an affiliate programme manager (affiliate network)
- Questions to ask when selecting an affiliate programme manager
- Benefits and disadvantages of working with more than one network
Managing co-opetition with affiliates:
- Competing for position in sponsored search listings
- Trademark issues in search engine marketing
- Monitoring affiliate practices and results
- Working with affiliates
Summary:
- The top 10 'do's' of affiliate marketing
- The top 10 'don'ts' of affiliate marketing
Additional information
Affiliate Marketing