Agency Briefing and Management

The Chartered Institute of Marketing

Training

In London

£ 625 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Great marketing communications come from great agency relationships and if you’re a client you want to set the pace and demand outstanding work from agency partners.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course provides guidelines and practical tips on how to work efficiently with agency partners, to develop effective creative campaigns and ultimately gain the associated business results.
This course is aimed at all levels within a marketing department, where there is a desire to get the maximum from agency partners.

It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and

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Reviews

Subjects

  • Marketing
  • Partners
  • Agency
  • Advertising
  • Design
  • Digital
  • DM
  • PR
  • Promotions
  • B2C
  • B2b
  • International agencies

Course programme

Learning outcomes
  • How to understand agency partners.
  • How to write an effective agency brief.
  • How to get the maximum out of the creative process.
  • How to build long term mutually beneficial agency relationships.
The CIM Experience
  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to takeback to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass

See related categories

Agency Briefing and Management

£ 625 + VAT

The best Other Business Administration courses

See all

See all