The Chartered Institute of Marketing courses

...management systems and building email lists as well as review the latest on ethical and legal constraints. The course will suit anyone who has responsibility... Learn about: Marketing Strategy, Best Practice, Marketing Analysis...

...the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout... Learn about: Strategy and Planning, Google AdWords, Email Marketing...

...techniques and approaches used in professional marcoms. Principles of great copywriting – learn how to write outstanding and brand-building copy... Learn about: Marketing Management, Marketing Segmentation, Digital Marketing...

...great experience and benefit from ‘sharing’. Get found on the web (SEO & SEM/PPC – Search Engine Optimisation/Marketing). Build your digital profile using tools such as blogs... Learn about: Marketing Strategy, Marketing Analysis, Marketing Tools...

...How to plan future proof SEO. Essential SEO to make a website more search engine friendly. Simple link building for any company. Measurement in a keyword... Learn about: Red flags, Planning Search, Google AdWords...

...You will learn the practical ways in which online PR and social media can really work for you, and what you should avoid. You will understand how to follow...

...and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram Learn about tools that measure success and monitor social media mentions... Learn about: Media Trends, Media Studies, Social Media...

...digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media. Learning outcomes... Learn about: Media Advertising, Media Buying, Social History...

...Blogging. Influencing bloggers and communities. Creating link bait content. Reputation management - tools, measures and techniques. Developing a social...

...the internet and social media sites like Facebook and twitter on mobiles. The explosive growth in such usage is guaranteed to continue as more and...

...from the world of Web 2.0. You'll learn how to plan your viral campaign, enhance your online marketing, devise a powerful guerilla-marketing project...

...You deserve a brilliantly designed website that reaches the top of search engine rankings. You need know how to get the most from your web design...

...better online-offline integration and increased campaign return on investment (ROI). Suitable for: This is an in-depth practical course for members...

...Suitable for: This course will assist marketing and communications managers prepare and develop an effective digital marketing team to best implement their...

...marketing models you might use. Integrated marketing planning, strategy and tactics. Cross media optimisation. Implementation, evaluation and control...

...Become an affiliate of others. Understand keyword optimisation and SEO techniques. Write and edit powerful web sales copy. Analyse web performance...

...measuring and managing PPC reporting. The right PPC mix for your market. PPC copywriting. How to put together a workable PPC plan. Integrating products and your PPC program...

...Delegates will benefit by understanding how to place social media in a business context and develop the skills to plan, manage and measure social media activities...

...Integrating social media and your SEO program. Selecting a search agency. Improving SEO. Optimisation for web, video, shopping...

...from data collection and sign up, to analytics analysis and reporting. Organisations will benefit from acquiring knowledge of industry best practice...