The Chartered Institute of Marketing courses

...How to build your database/email lists Optimise and improve your landing pages Segmentation and targeting for better response rates Set KPI’s for email... Learn about: Marketing Analysis, Best Practice, Digital Marketing...

...the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout... Learn about: Digital marketing strategy, Digital Media, Marketing Tools...

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Segmentation, Marketing Tools, Marketing Analysis...

...Learning outcomes Understand digital marketing and the key tools and techniques available. Create an integrated Digital Marketing Plan using Web 2.0 tools... Learn about: Digital Marketing, Marketing Analysis, Web 2.0...

...Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge... Learn about: Red flags, Social Media, Google AdWords...

...how we engage with our audience. The use of Twitter, social networks and user reviews are just a few of the issues that have completely changed the...

...and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram Learn about tools that measure success and monitor social media mentions... Learn about: Social media trends, Media Trends, Media Marketing...

...digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media. Learning outcomes... Learn about: Social History, Media Marketing, Social Media...

...It will also help you to develop a plan, prioritising your different options and reviewing agency and toolkit suppliers to help with implementation...

...Suitable for: This workshop is designed for marketers/digital marketers responsible for customer and prospect communications. It will be of particular...

...effectively with the key people who really count to your organisation. By understanding how to integrate viral campaigns, you can enhance profits whilst...

...This workshop cuts through the jargon to concentrate on ensuring that your websites meet your full communication objectives. The course offers a thorough...

...impact on brand and customer engagement. Customer segmentation and targeting. Customer insight development. Offer and message development. Relationship...

...to involve other departments in your marketing communications. Get the whole company working together to develop engaging digital communications...

...Key channels, touch points and media. Channel/cross channel utilisation – the statistics. The customer journey and customer expectations. Potential integrated...

...This will add to your range of online marketing tools and give you greater confidence as an e-marketer. With a greater range of skills within your online marketing...

...in B2B or B2C markets. They will have either had experience of planning and running sponsored link programs or have attended the CIM one day introductory...

...Delegates will benefit by understanding how to place social media in a business context and develop the skills to plan, manage and measure social media activities...

...ensure existing customers are able to find what they are looking for and to create profitable and sustainable business. This workshop follows on from...

...The latest email marketing tools. Data collection for email marketing. CRM integration. Email and social media. Segmentation for better results...