The Chartered Institute of Marketing courses

...marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability... Learn about: Email Marketing, Email Advertising, Marketing Analysis...

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Digital Media, Digital Marketing, Marketing Strategy...

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Segmentation, Marketing Processes, Marketing Management...

...useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right! Learning... Learn about: Web 2.0 tools, Web 2.0, Digital Marketing...

...structure assumes you are planning, or do use, Google or Bing as promotional channels to your audience and need to plan the tactics of SEO and PPC to deliver success... Learn about: Social Media, Google AdWords, Planning Search...

...and what is being said, as well as how to respond to these communications. Suitable for: Marketers responsible for managing online PR and/or online branding...

...It is not designed as a follow on to Implementing Social Media Campaigns. For marketers who need to know more about social media, so they can assess its relevance... Learn about: Media Trends, Social Media, Media Advertising...

...digital marketing practitioners, sales and new business specialists who work in B2B marketing, who need to know more about social media. Learning outcomes... Learn about: Media Advertising, Media Buying, Media Marketing...

...It will also help you to develop a plan, prioritising your different options and reviewing agency and toolkit suppliers to help with implementation...

...mCRM and the impinging legal environment. Mobile internet – emergence, explosion and implications for future mobile marketing approach. Location based services (LBS)...

...This is an excellent opportunity to learn how to flex the muscles of one of the world's oldest forms of marketing - ‘word of mouth' with the latest innovations...

...web design from a marketing perspective. Anyone seeking a non-technical basic introduction to what constitutes good web design from a marketing perspective...

...You will be able to review the strengths and weaknesses of each digital media channel and select the most appropriate for your organisation...

...This course will assist marketing and communications managers prepare and develop an effective digital marketing team to best implement their organisation’s digital strategy...

...Key channels, touch points and media. Channel/cross channel utilisation – the statistics. The customer journey and customer expectations. Potential integrated...

...online marketers and consultants. It helps consolidate online marketing plans as well as improve working partnerships with online creative partners such as agencies...

...researched PPC plan to be developed, with expectations addressed, benefits identified and a practical campaign put into place. Organisations will be provided...

...Course content Develop an integrated social media marketing plan for your organisation. Social media’s role in developing customer engagement...

...introductory course ‘Search Engine Marketing’ (1157). Course content The principle four SEO signal groups that drive success in natural search...

...using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom...