The Chartered Institute of Marketing courses

...for delivering email marketing campaigns, either in-house or agency side. Marketers who are looking to improve the results of their email marketing... Learn about: Best Practice, Marketing Analysis, Email Advertising...

...This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout... Learn about: Marketing Strategy, Digital marketing strategy, Email Marketing...

...techniques and approaches used in professional marcoms. Principles of great copywriting – learn how to write outstanding and brand-building copy... Learn about: Marketing Communications, Marketing Management, Marketing Analysis...

...improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially... Learn about: Web 2.0, Marketing Plan u, Marketing Processes...

...The result will be better search campaigns and confidence in dealing with both internal teams and external agencies. This SEO/SEM training course is aimed... Learn about: Planning Search, Red flags, Google AdWords...

...will leave the course with practical knowledge that they can implement immediately. Marketers responsible for managing online PR and/or online branding...

...We do this through a mix of seminar and practical case exercises. This course focuses on how to use the core channels more effectively. It is not designed... Learn about: Media Studies, Social Media, Media Marketing...

...B2B marketing is evolving and social media is now an essential part of the B2B marketing mix. The digital landscape is a thriving, social environment... Learn about: Media Buying, Media Marketing, Social History...

...for profit sector who need to know more about social media and social networking so they can assess its relevance, plan an approach or implement a social media programme...

...interest to those who want to build skills in mobile marketing. This workshop is designed for marketers/digital marketers responsible for customer and prospect communications...

...This is an excellent opportunity to learn how to flex the muscles of one of the world's oldest forms of marketing - ‘word of mouth' with the latest innovations...

...grounding on all marketing aspects of website design that meets both corporate and user demands...

...either through an agency, colleagues or ‘hands-on’. Course review: This two day course will enable you to explore how to create online integrated marketing...

...Understand how to structure your team or adapt the team that you have for a new digital world. Learn about the skills you and your team will need and...

...increased brand engagement and interaction and, of course, a better return on marketing investment. Suitable for: This workshop is designed for marketers...

...Course content Introduction to affiliate marketing and its role in business. The mechanics of affiliate marketing programmes. The role of the ‘merchant’...

...measuring and managing PPC reporting. The right PPC mix for your market. PPC copywriting. How to put together a workable PPC plan. Integrating products and your PPC program...

...Social media offers frequent and unmediated access to customers and brand influencers. This course will provide you with an approach to developing an integrated...

...It is suitable for both agency and client side organisations. This course will enable organisations to increase the value of free traffic to their website...

...The latest email marketing tools. Data collection for email marketing. CRM integration. Email and social media. Segmentation for better results...