The Chartered Institute of Marketing courses

...marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability... Learn about: Marketing Analysis, Marketing Tools, Digital Marketing...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Digital marketing strategy, Email Marketing, Marketing Strategy...

...for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period. Learning outcomes... Learn about: Marketing Planning, Digital Marketing, Marketing Analysis...

...media metrics and analytics to assess the success of your digital marketing activities and investments (including... Learn about: Digital Editing, Web 2.0, Marketing Analysis...

...Learning outcomes Knowledge of the terminology and best practice of SEM, SEO and PPC. Judge a search agency/consultant’s abilities. Look for ‘red flags’ for poor quality work... Learn about: Red flags, Planning Search, Google AdWords...

...industry guidelines and be given examples and tools to help you plan and implement future campaigns. Organisations will benefit from a greater return...

...plan The 4 stages of customer engagement Channels to be used for acquiring new customers – influencing influencers and social ads Channels to build participation... Learn about: Media Trends, Social media trends, Social Media...

...B2B marketing is evolving and social media is now an essential part of the B2B marketing mix. The digital landscape is a thriving, social environment... Learn about: Media Marketing, Media Buying, Social History...

...Favourable comments and reviews positively influence attitudes, awareness and preferences. By understanding techniques to influence audiences you can drive...

...the internet and social media sites like Facebook and twitter on mobiles. The explosive growth in such usage is guaranteed to continue as more and...

...from the world of Web 2.0. You'll learn how to plan your viral campaign, enhance your online marketing, devise a powerful guerilla-marketing project...

...blogs and streaming video. Improve your search engine ranking. Suitable for: Anyone seeking a non-technical basic introduction to what constitutes...

...campaigns by learning success factors for different online campaign tools and channels. You will also learn when to deploy each channel and how they...

...Out sourcing. Dealing with customer comments and PR issues. New marketing roles and team structures...

...a better experience for both actual and potential customers. Course content Back to basics – channels, communications, digital, experiential marketing...

...partnerships with online creative partners such as agencies. Course review: A rapidly expanding web-based marketing practice using one site to drive traffic to another...

...Search Engine Marketing course. Marketers or Web Managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either...

...customer service and product development...

...introductory course ‘Search Engine Marketing’ (1157). Course content The principle four SEO signal groups that drive success in natural search...

...Version testing. Landing page optimisation. Analytics and email marketing...