The Chartered Institute of Marketing courses

...increase open and click-through rates and to be able to use tests and tracking metrics to improve response. You will learn about selecting email marketing... Learn about: Marketing Analysis, Digital Marketing, Marketing Strategy...

...for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side... Learn about: Digital Marketing, Digital Media, Marketing Strategy...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Management, Marketing Communications, Marketing Tools...

...Learning outcomes Understand digital marketing and the key tools and techniques available. Create an integrated Digital Marketing Plan using Web 2.0 tools... Learn about: Marketing Strategy, Marketing Plan u, Digital Marketing...

...This practical SEM course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. The result... Learn about: Google AdWords, Social Media, Planning Search...

...and what is being said, as well as how to respond to these communications. Suitable for: Marketers responsible for managing online PR and/or online branding...

...plan an approach or implement social media. Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills... Learn about: Media Trends, Social media trends, Media Advertising...

...customers in this social sphere to generate new leads, build relationships and nurture prospects through to conversion. This introductory level course is for marketers... Learn about: Social marketing, Media Marketing, Media Studies...

...they can assess its relevance, plan an approach or implement a social media programme. Course review: This course will give you a complete guide to...

...interest to those who want to build skills in mobile marketing. This workshop is designed for marketers/digital marketers responsible for customer and prospect communications...

...Anyone with either a foundation understanding of social media and Web 2.0 communications or who wishes to be introduced to this important communications platform...

...Implement the principles of good design into your site. Understand disability web access issues. Brief designers. Optimise graphics. Deal with opportunities like...

...Blogs. Social media – twitter, Facebook, LinkedIn, YouTube. Email and mobile marketing. Viral marketing...

...It is also ideal for e-marketers, as well as human resource and sales managers looking to exploit the full potential of digital media. Course review...

...marketing models you might use. Integrated marketing planning, strategy and tactics. Cross media optimisation. Implementation, evaluation and control...

...organisations will benefit from increased visibility for their products and services, greater brand reach and an uplift in sales leads. This results...

...Delegates will learn the important factors to concentrate on in PPC, leaving them feeling more confident in this specialist area. It will enable a fully...

...This course is for marketers who have a social media programme and are looking to take their social media success to the next level by integrating it into the wider organisation...

...of planning and running SEO programs or have attended the CIM one day introduction Search Engine Marketing course. Marketing or Web Managers who are required...

...using the latest email marketing tools and delivering highly effective reporting that increases open rates, click through rates and essentially the bottom...