The Chartered Institute of Marketing courses

...management systems and building email lists as well as review the latest on ethical and legal constraints. The course will suit anyone who has responsibility... Learn about: Marketing Tools, Best Practice, Digital Marketing...

...This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout... Learn about: Digital Media, Marketing Strategy, Marketing Tools...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Digital Marketing, Marketing Analysis, Marketing Management...

...improving their digital marketing activities as well as measuring their effectiveness. It’s an established workshop (over 12 years) and has proven especially... Learn about: Digital Editing, Marketing Analysis, Digital Marketing...

...This practical SEM course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. The result... Learn about: Social Media, Google AdWords, Red flags...

...will leave the course with practical knowledge that they can implement immediately. Marketers responsible for managing online PR and/or online branding...

...and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram Learn about tools that measure success and monitor social media mentions... Learn about: Media Marketing, Social media trends, Media Trends...

...a growing number of techniques that businesses are exploiting including inbound and content marketing. Learn the latest techniques to engage with business... Learn about: Media Studies, Media Advertising, Media Buying...

...options for using social media in the public and not for profit sectors. It will show you how to naturally interact with your audience to better understand...

...interest to those who want to build skills in mobile marketing. This workshop is designed for marketers/digital marketers responsible for customer and prospect communications...

...demonstrating true kinship with your employees, customers and partners – even during tough economic times. Course content Introduction to viral marketing...

...grounding on all marketing aspects of website design that meets both corporate and user demands...

...campaigns by learning success factors for different online campaign tools and channels. You will also learn when to deploy each channel and how they...

...It is also ideal for e-marketers, as well as human resource and sales managers looking to exploit the full potential of digital media. Course review...

...and that they are more profitable than single channel customers. This workshop will help you design and deliver an integrated, multi-channel marketing approach...

...Become an affiliate of others. Understand keyword optimisation and SEO techniques. Write and edit powerful web sales copy. Analyse web performance...

...Identifying the best bid positioning. Apportioning PPC spend according to your aims. How to get better results from existing campaigns. Collecting...

...Key elements of a social media strategy. Creating integrated social media engagement campaigns. Developing a social media metrics dashboard...

...This course will improve your knowledge of SEO so that you can plan for better results, sell your campaigns to higher management and hence deliver better...

...Version testing. Landing page optimisation. Analytics and email marketing...