The Chartered Institute of Marketing courses

...management systems and building email lists as well as review the latest on ethical and legal constraints. The course will suit anyone who has responsibility... Learn about: Best Practice, Marketing Tools, Marketing Strategy...

...Social media including Facebook, Twitter, Instagram,etc. Partner marketing including affiliate marketing . Online advertising including ad networks and behavioural targeting... Learn about: Marketing Strategy, Strategy and Planning, Google AdWords...

...for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period. Learning outcomes... Learn about: Marketing Analysis, Marketing Management, Marketing Tools...

...marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Hence this workshop!... Learn about: Digital Marketing, Digital Editing, Marketing Plan u...

...at any marketer seeking to understand how to plan and work with this essential channel in today’s increasingly digital world. The search marketing course... Learn about: Google AdWords, Planning Search, Red flags...

...how we engage with our audience. The use of Twitter, social networks and user reviews are just a few of the issues that have completely changed the...

...Learning outcomes Social media trends and implications for marketers Social media usage statistics and trends Steps for building a simple social media... Learn about: Media Marketing, Media Studies, Media Advertising...

...customers in this social sphere to generate new leads, build relationships and nurture prospects through to conversion. This introductory level course is for marketers... Learn about: Media Buying, Media Advertising, Social Media...

...options for using social media in the public and not for profit sectors. It will show you how to naturally interact with your audience to better understand...

...It will be of particular interest to those who want to build skills in mobile marketing. Course review: Hundreds of millions of people are now accessing...

...Establishing your viral and social media brand. Guerilla marketing techniques. Ambient Marketing techniques. Introducing the process, tools and frameworks...

...This workshop cuts through the jargon to concentrate on ensuring that your websites meet your full communication objectives. The course offers a thorough...

...better online-offline integration and increased campaign return on investment (ROI). Suitable for: This is an in-depth practical course for members...

...There is now ample opportunity for you to lead the online discussion but you need to know how to make the most of your limited resources. Course content...

...Whilst the emphasis is on digital marketing, this has to be dove-tailed with traditional tools and techniques with a view to achieving synergy and ultimately...

...organisations will benefit from increased visibility for their products and services, greater brand reach and an uplift in sales leads. This results...

...Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising, through to...

...This course is for marketers who have a social media programme and are looking to take their social media success to the next level by integrating it into the wider organisation...

...It will allow a fully researched SEO plan to be created with expectations addressed, benefits identified and a practical change program put into place...

...This course offers an advanced and practical guide to getting the most from email campaigns using the latest techniques and tools. Course content Email marketing in perspective...