Agricultural Marketing 100 Hours Certificate Course

Course

Online

Price on request

Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

Agricultural Marketing course online. This course develops your ability to analyse and manage marketing problems in an agricultural enterprise. Topics covered include: market research, management of your marketing, promotions, handling produce, packaging, distribution, customer relations and more.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Explain the role of marketing in business and the importance of marketing in the business plan.
Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
Identify target markets to select suitable marketing methods.
Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
Plan to maintain sound customer relations in an agricultural business.
Conduct market research into a product or service in the agricultural industry.
Plan to manage the promotional program for an agricultural business.
Develop strategies to manage the marketing of an agricultural enterprise 

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Reviews

This centre's achievements

2017

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Marketing Mix
  • Packaging
  • Market Research
  • Marketing
  • Market

Course programme

There are 8 lessons in this course:

1. Agricultural Marketing Concepts

  • Marketing
  • Goods and Services
  • The Marketing Concept
  • Managing the Marketing Process
  • The Role of Marketing
  • Approaches to Marketing
  • The Goals of Marketing
  • Organising, analysing, selecting target markets
  • Developing the Marketing Mix
  • Managing the Market Effort

2. Farm Marketing Objectives and Strategies

  • Supply and Demand
  • Developing the Farm Marketing Plan
  • Organising the Planning process
  • Reviewing the Business's Situation
  • Establishing Marketing Objectives
  • Developing Strategies
  • Market Penetration
  • Price Advantages

3. Target Marketing

  • Preliminary Research
  • Target Markets in Agriculture
  • Defining the Target
  • Resources
  • Analysing Market Opportunities
  • External Influences
  • General Economic Conditions
  • Government Policy and Regulations
  • Overseas influences
  • Demographic Patterns
  • Technological Change
  • Customer Values and Attitudes
  • Alternative Marketing Methods
  • Internal Influences
  • Selecting Target Markets

4. Market Segmentation

  • Handling Produce
  • Developing the Marketing Mix
  • The "Product" element of the Marketing Mix
  • Logos, packaging, positioning and image etc
  • The "Price" Element of the Marketing Mix
  • Pricing objectives and methods
  • The "Promotion" element of the marketing Mix
  • Publicity and Public Relations
  • Advertising, sales and personal selling
  • The "Place" element of the Marketing Mix
  • Market coverage
  • Determining Emphasis with the Marketing Mix
  • Impact of Product Life-cycle

5. Customer Relations

  • Customer Care Policy
  • Levels of Involvement
  • Effective Communication
  • Becoming an effective communicator
  • Dealing with complaints
  • Self evaluation
  • Maximising customer service

6. Market Research

  • The Importance Of Market Research
  • What to Research?
  • The Research process
  • Analysing Costs and Benefits

7. Promotions

  • Promoting Product
  • Creating customer awareness
  • Promotional Campaign Strategy
  • The Promotional Message
  • Promotional Material
  • Making Promotions Cost Effective
  • Channels of Communication
  • Publicity Marketing
  • Advertising
  • Structuring an Advertisement or Promotion

8 Managing Marketing

  • Market Retention
  • Balancing Strategy
  • Market Development
  • Market Growth
  • Managing the Marketing Plan
  • Sales and the Market


Please Note: Each lesson culminates in an assignment which is submitted to the academy, marked by the academie's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Agricultural Marketing 100 Hours Certificate Course

Price on request