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B2B Brand Management

Nobleprog Limited

Training

In City Of London ()

Price on request

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Description

  • Type

    Training

  • Class hours

    7h

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management. Suitable for: Anyone.

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Subjects

  • Management
  • Business Organisation
  • B2b
  • Brand Management
  • B2C
  • Branding
  • Project
  • Planning
  • Event Planning
  • Communication Training

Course programme

Course review:

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Desing and Branding
  • Brand Leadership

See related categories

B2B Brand Management

Price on request

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