BA (Hons) Business (Marketing) (CMI)

Arden University

Bachelor's degree

Distance

Price on request

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Description

  • Type

    Bachelor's degree

  • Methodology

    Distance Learning

  • Duration

    3 Years

  • Credits

    360

  • Online campus

    Yes

  • Delivery of study materials

    Yes

  • Support service

    Yes

  • Virtual classes

    Yes

Marketing is an essential part of a business, not just in attracting customers but in feeding intelligence to the management team to support effective decision making and planning. Arden University's Business (Marketing) Degree Distance Learning course modules are designed to give you specialist knowledge and a range of practical skills that will enable you to become an effective marketer in a wide range of businesses.

About this course

Professional level skills in business, supplemented by an understanding of marketing in particular
Understanding of key aspects of current practice in marketing as well as emerging developments
Essential skills and tools to work professionally in a business situation and to be creative and professional practitioner, working independently and as part of multidisciplinary team
Effective communication through a variety of media
An awareness of those entrepreneurial approaches and commercial/business skills which best encourage the growth of enterprise and support the creation of new businesses

Jobs directly related to your Degree include:

Brand Manager
Campaign Manager
Communications Manager
Sales and Marketing Manager
Marketing Executive
Communications Executive or Assistant
Jobs where your Degree would be useful include:

Event Organiser
Product Manager
Public Affairs Consultant
Public Relations Account Executive
Public Relations Officer
UX Analyst

Arden's BA (Hons) Business (Marketing) (CMI) Degree course has typical standard entry requirements. To be eligible for this course you must have either:

Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent; OR
Completed a recognised Access Programme or equivalent

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Subjects

  • Marketing
  • Marketing Communications
  • Planning
  • Communications
  • Marketing Planning
  • Business Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Segmentation

Course programme

Modules

Level 4

  • Developing Personal and Management Skills
  • Understanding the Business Environment
  • Principles of Marketing
  • Introduction to Finance
  • People in Organisations
  • Marketing Communications

Level 5

  • Managing Across Cultures
  • Business Processes
  • Enterprise & Entrepreneurship
  • Business Analysis
  • Market Intelligence
  • Marketing Planning

Level 6

  • Contemporary Management Issues
  • Strategic Management
  • Managing Self and Others
  • International Marketing
  • Research Methods and Dissertation

Please note that the modules listed are indicative and may be subject to change.

Assessments

Assessments provide an opportunity to demonstrate your strengths in a number of ways and so a variety of methods are used, these could include:

  • Assignments
  • Essays
  • Presentations
  • Case Studies
  • Portfolios of work
  • Exams

To support your development and ensure you are on the right track with your studies Arden University will provide you with tutor feedback on every assessment you submit.

See related categories

  • Marketing Processes Undergraduate Degrees
  • Marketing Tools Undergraduate Degrees
  • Strategic Marketing Undergraduate Degrees
  • Distance learning Strategic Marketing Undergraduate Degrees
  • Arden University Undergraduate Degrees

BA (Hons) Business (Marketing) (CMI)

Price on request

The best Strategic Marketing courses

See all

See all