BA (Hons) International Business Management with Sandwich Placement

Module: 4BU017

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The module is sectioned into two parts. The first part of the module aims to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support todays digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.

Module: 4BE002

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module will explore what it takes for a business to be innovative; as you will be introduced to various theoretical views and opinions in the areas of creativity, innovation and enterprise. Those who study this module will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop new ideas.

Module: 4BU015

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module will introduce students to responsible business practices with an emphasis on professional, moral and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.

Module: 4BU016

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

As awareness of climate change, resource scarcity, environmental impact and social inequality rises, businesses are being held increasingly to account by consumers, governments and stakeholders. This module will introduce students to concepts of sustainability within a range of Business contexts.

Module: 5IB006

Credits: 40

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will enable students to understand the complexity of the contemporary global business environment. Drawing perspectives from strategy, economics, and political sciences, and using frameworks and methodologies, students will be able to understand how these factors influence the development of business strategies for the long term.

Module: 5FC004

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

Module: 5BU017

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will explore operations and supply chain management, as well as the fundamentals of project management. The module aims at giving students the skills required to analyse contemporary issues facing business operations and supply chain. It also exposes students to the understanding of how businesses mitigate these issues to deliver goods and services of the quality and of the right quantity in order to satisfy customers’ need while adopting lean business approaches. The module also equips students with the skills of team working and communication in a project environment. Students will be able to define, plan and control projects through their life cycle, while balancing competing performance objectives and managing competing stakeholder requirements. Detailed study of management tools such as critical path analysis and PERT will be undertaken.

Module: 5BU005

Credits: 40

Period: 3

Type: Core

Locations: Wolverhampton City Campus

This module represents an opportunity for students to apply and develop, through work experience, the skills and knowledge they have gained on their course. This module involves a year long placement in a business related area, supported by a workplace mentor and UWBS Employability and Placement Unit (EPU). The year-long placement provides students with the opportunity to gain experience of graduate level work. In this way students can gain a second, world-recognised qualification with no extra work. Employers are very keen to employ graduates who have already had work experience as part of their course and this contributes to a student’s unique selling point.

Module: 6BU024

Credits: 30

Period: 4

Type: Core

Locations: Wolverhampton City Campus

This module develops the students understanding of the complex debate about the scale, nature, causes, consequences, and inevitability of globalisation. While business rhetoric treats globalisation as a fact of life, serious discussion is required to understand complex controversies over what is happening in international business. How these are understood will condition our analysis of international business in the decade to come. In doing so, the module also aims to provide students with basic understanding of the rationale behind the decisions of multinational enterprises (MNEs) in a global business environment. Students will also critically evaluate how globalisation has been shaping and changing the international business context for MNEs and how MNEs having impact on sustainable global world at both national level on host countries and international level.

Module: 6MK014

Credits: 30

Period: 4

Type: Core

Locations: Wolverhampton City Campus

This module will examine the role of social media, search engine and freelance marketing in targeting and communications. The module will also examine the strategic and practical application of social media and freelance platforms, with particular focus on competitor analysis. Students will gain exposure to digital marketing tools, and develop capabilities in Search Engine Optimisation (SEO), Keyword Research, Search Engine Marketing (SEM) and Content Marketing. Students on this module will benefit from guest speakers who will share their knowledge and experience in the field of social media and freelance marketing.

Module: 6BU020

Credits: 30

Period: 4

Type: Core