BA (Hons) Marketing Management

Module: 4AC013

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to provide an understanding of how financial control is exerted over an organisation's activities. Both strategic and operational issues will be considered, along with the selection of financing methods to fund activities.

Module: 4BU006

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to introduce students to the concept of learning, personal development planning and how through reflection they can improve on a range of study and employability skills to develop the confidence and positive attitude required for academic and career success in a business context. It addresses the need for students to receive structured guidance on how to become more self-aware, how they might learn and develop themselves to improve their personal performance and how to build on their strengths and development needs to enhance their employability.

Module: 4MK007

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module provides frameworks to understand the importance of marketing within the business environment. It demonstrates an understanding of the marketing tools an organisation will need to use in order to compete in today's dynamic market place.

Module: 5MK011

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

Customer acquisition and retention is at the centre of Customer Relationship Management (CRM) strategy, an established marketing approach for managing a company’s interaction with current and future customers. This module encourages students to understand the theory and concepts underpinning customer retention strategies. The role of analytical CRM systems is to analyse customer data collected through multiple sources and present it so that managers can make more informed business decisions. Students will appreciate the importance of the customer value chain and the need to understand the customer journey from enquiry to purchase and aftermarket support. This applies to both conventional purchase methods and online transactions. Students will gain practical experience of planning digital marketing campaigns designed to attract, win and retain customers using the latest SEO/SEM online advertising and re-marketing techniques.

Module: 5BE001

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module identifies creativity as the foundation of enterprise learning and all enterprise activities. Creative thinking and applied creative behaviour is the first important step in all new undertakings, the module explores various interpretations and theories about creativity, providing you with creative skills that will be applied in practice. Innovation is at the heart of ensuring business success and long term prosperity. The module explores the linkages between creative processes and how these result in applications of innovation; how technology is widely used as a driver for innovation and how global economies and markets respond to innovation. Understanding the talents, techniques and temperament employed by entrepreneurs will be the foundation for understanding the process of creativity and innovation.

Module: 5MK012

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will address a wide range of issues, activities and decisions involved in the management of integrated marketing communications. Integrated marketing communications is a dynamic area, operating within a rapidly changing media environment, which is changing the nature and application of marketing communications. You will build a sound theoretical and practical understanding of the formulation of brand management strategy, promotional strategy, and the management of the marketing communications process. This module will build on brand communication principles and theories introduced in Level 4 and will enable you to develop an understanding of the economic justifications for marketing communications, and the current limits of communications theory.

Module: 5HR002

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aims of the module are four fold: 1. Within a theoretical framework to develop an understanding of and can explain the need to manage self before embarking on the management of others, and how, to identify and select tools to better manage self. 2. To gain an appreciation and understanding of theoretical constructs of managing and leading others. To explore, to explain and select which approaches should be used in the management of others. 3. To assess the impact of how individual perceptions, beliefs and also factors outside the managers control can impact upon the management of others and is able to explain how others respond to being managed or led. 4. Students will be able to identify the fundamentals of change in a business environment and apply tools of change management to case studies

Module: 5MK006

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to develop students understanding of Marketing planning and the importance to an organisation of a structured Marketing plan in which Marketing principles are put into practice. It will provide the student with an understanding of the complexities of a Marketing plan and steps taken in developing a plan for a range of business organisations. The module will develop students understandings of the processes and methods used in monitoring, implementing, and controlling a Marketing plan. The learning activities and assessment tasks offered throughout the module are designed to contribute to the development of employability skills.

Module: 5LI018

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to develop students understanding of services marketing theories& nbsp;and their applications in the real world.& nbsp;It will provide the student with an understanding of the complexities associated with defining and measuring relevant concepts& nbsp;and the steps taken in the process of developing a service provision& nbsp;in& nbsp;both the public and private sector contexts.& nbsp;The module will& nbsp;allow students to gain knowledge and understanding of& nbsp;services marketing tools and frameworks of analysis applied to real world situations. Students should become aware of relevant academic and other sources of best practice in the field of Services Marketing.

Module: 6MK002

Credits: 20

Period: 3

Type: Core

Locations: Wolverhampton City Campus

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Applied Marketing Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to deveop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage will be developed. The module expands the knowledge and understanding of marketing that students have previously acquired. A critical understanding of the strategic positioning of products and brands, and of the role of sales forces and distribution channels will be developed. It will assess the role of marketing from a strategic perspective AND

• 220 UCAS points with a minimum of 180 points from at least two 'A' Levels
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