BA (Hons) Marketing Management with Foundation Year

Module: 3BU003

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module aims to provide you with an introduction to the general environment in which businesses operate. Through studying this module you will develop an understanding of the contemporary debates on the nature and management of modern enterprises. The module covers internal and external aspects of business – such as people at work, marketing, financial information and operations.

Module: 3GK013

Credits: 40

Period: 1

Type: Core

Locations: Wolverhampton City Campus

In this module, you will work collaboratively with other students on a project that reflects an area of shared interest relating to the broad themes of Business, Law or the Social Sciences. You will have the opportunity to work as a small team to devise, design and plan a project relating to a topic of shared interest. In many aspects of life and work, teamwork and collaboration are the norm to solve real world-problems. This group-based project will allow you to develop a range of skills, including leadership skills, time-management, negotiation, communication, creativity, problem-solving and critical thinking skills. By investigating and responding to a complex question, challenge or problem, you and your group will acquire a deeper knowledge of your topic. The module will conclude with a conference, where your group’s project will be presented to the other groups in your class.

Module: 4AC013

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to provide an understanding of how financial control is exerted over an organisation's activities. Both strategic and operational issues will be considered, along with the selection of financing methods to fund activities.

Module: 4MK006

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module offers an introduction into brand management, advertising, marketing communication, digital communication and public relations. Communication is a broad and multi-disciplinary topic which is common to all of these, and throughout this module students will explore different areas of communication theory, including semiotics, communication models and persuasion theory. Students will be encouraged to apply the theory to current brand communication practice, and to critique and create brand communications.

Module: 4HR002

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to discuss the nature of employee behaviour in the workplace, and to consider particularly the aims, expectations and ambitions employees might bring to organisations, and the choices available to organisations and managers in managing them. The module seeks to consider the view “from the bottom up”, as well as from the position of the manager. It will also provide students with the opportunity to reflect on their own attitudes, ambitions and motivation to work.

Module: 4BU006

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to introduce students to the concept of learning, personal development planning and how through reflection they can improve on a range of study and employability skills to develop the confidence and positive attitude required for academic and career success in a business context. It addresses the need for students to receive structured guidance on how to become more self-aware, how they might learn and develop themselves to improve their personal performance and how to build on their strengths and development needs to enhance their employability.

Module: 4MK005

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

Marketing Performance Management (MPM) is the systematic measurement and management of marketing resources and processes to achieve measurable gain in return on investment (ROI) and efficiency, while maintaining quality in customer experience.This module enables students to understand and apply the theory and techniques used to measure, analyse and manage marketing performance. This includes measurement of conventional marketing activities such as advertising, public relations and marketing promotion, as well as the latest measurement of digital and mobile marketing activities using customer relationship management (CRM) programmes and Google analytics. Marketing is recognised today as an investment and not just a cost to business. Marketing must be able to demonstrate a return on investment (ROI), measure performance against objectives and benchmark performance against competition. Students will gain practical experience of using the latest techniques for measuring and analysing social media and digital marketing campaigns to support marketing measurement and management decisions.

Module: 4MK007

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module provides frameworks to understand the importance of marketing within the business environment. It demonstrates an understanding of the marketing tools an organisation will need to use in order to compete in today's dynamic market place.

Module: 5MK011

Credits: 20

Period: 3

Type: Core

Locations: Wolverhampton City Campus

Customer acquisition and retention is at the centre of Customer Relationship Management (CRM) strategy, an established marketing approach for managing a company’s interaction with current and future customers. This module encourages students to understand the theory and concepts underpinning customer retention strategies. The role of analytical CRM systems is to analyse customer data collected through multiple sources and present it so that managers can make more informed business decisions. Students will appreciate the importance of the customer value chain and the need to understand the customer journey from enquiry to purchase and aftermarket support. This applies to both conventional purchase methods and online transactions. Students will gain practical experience of planning digital marketing campaigns designed to attract, win and retain customers using the latest SEO/SEM online advertising and re-marketing techniques.

Module: 5BE001

Credits: 20

Period: 3

Type: Core

Locations: Wolverhampton City Campus

This module identifies creativity as the foundation of enterprise learning and all enterprise activities. Creative thinking and applied creative behaviour is the first important step in all new undertakings, the module explores various interpretations and theories about creativity, providing you with creative skills that will be applied in practice. Innovation is at the heart of ensuring business success and long term prosperity. The module explores the linkages between creative processes and how these result in applications of innovation; how technology is widely used as a driver for innovation and how global economies and markets respond to innovation. Understanding the talents, techniques and temperament employed by entrepreneurs will be the foundation for understanding the process of creativity and innovation.

Module: 5MK012

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