Marketing MSc

Core modules

• Consumer Behaviour, 20 credits
• Marketing Management, 20 credits
• Marketing Research, 20 credits
• Marketing Strategy and Planning, 20 credits
• Research Dissertation, 60 credits

Choose 40 credits from the following:

• Business to Business Relationships, 10 credits
• E-Marketing, 20 credits
• Marketing Communications, 10 credits
• Product and Innovation Management, 10 credits
• Responsible Marketing and Society, 10 credits
• Retail Marketing, 10 credits
• Services Marketing, 10 credits
• Strategic Brand Management, 10 credits

*Capped numbers for optional modules

The optional modules listed on the website for this programme may occasionally be subject to change. As you will appreciate, staff changes can lead to changes in specialist areas and therefore the modules that are offered. Where a module is no longer available, we will inform you as soon as possible so that you make alternative choices.