MSc Strategic Marketing Management

One of the following:

• A good UK honours degree (minimum lower second class)

• Equivalent overseas degree recognised by Aston University.

As well as:

• Two professional references – at least one must be from an academic referee

• An official academic transcript of your university grades to date

• A completed application form.

For International Students:

• An official academic transcript, with an official English translation, of your university grades to date

• Students whose native language is not English will also need to satisfy our English language requirements Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.

Duration of course: Full-time - 12 months
Start date: September

The information contained on this website details the typical entry requirements for this course for the most commonly offered qualifications. Applicants with alternative qualifications may wish to enquire with the relevant admissions teams prior to application whether or not their qualifications are deemed acceptable. For less commonly encountered qualifications this will be judged on a case-by-case basis in consultation with the academic admissions tutor.

• MSc Strategic Marketing Management will show you how to deliver strategy. A selection of specialist marketing modules enable you to focus on what is right for your career and will give you an appreciation of related business functions. This course is suitable for students from a wide range of backgrounds, including business and non-business specific specialisms.

  You will learn marketing processes and procedures, including marketing research, marketing planning and strategy, marketing communications and brand portfolio building.
  

  Core Modules:
  

  • Marketing Management
  • Analysis for Dissertation Research
  • Marketing Research
  • Marketing Strategy
  • Ethics in Academic Practice

  Optional Modules:
  

  • Intellectual Property Strategy & Management
  • Accounting for Non-Financial Managers
  • Strategic Business Sustainability
  • Marketing Channels & Strategic Sales Force Management
  • Integrated Marketing Communications
  • Consumer Behavior
  • Strategic Brand Management
  • Services Marketing
  • International Marketing Management
  • Digital Marketing

  • Strategic Management

  • Foundations of Marketing Research

  • Quantitative Marketing Research
    

  • Current Issues in Retailing
    

  • Retailing Management
    

  The course then concludes with a dissertation project.
  

  Fees:
  UK/EU: £11,200
  International: £17,650

  Scholarships: