BA (Hons) in Marketing, Top-up Programme

This Marketing honours degree programme is aimed at producing graduates who are empowered with essential marketing tools and knowledge sought by employers in today’s dynamic global workplace. The BA (Hons) in Marketing, Advanced Entry qualification is designed to give you a comprehensive in-depth understanding of the key skills and practices used by marketing executives and their organisations to make informed marketing decisions that are vital to the success of any business.
You will learn how to critically evaluate key marketing models and apply them to real life business problems at a strategic level by conducting your very own research project. You will not only improve your understanding and strategic decision making abilities in the field of Marketing, you will also able to understand how business work in real life!