Strategic Marketing
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The course was excellent and I would recommend the same to all, thanks for everything. I had a nice time in all. I enjoyed my time.
← | →
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
4 Days
Upon completion of this marketing strategy training, you will be able to understand:
Three core areas of the marketing environment.
Key characteristics associated with the marketing environment.
PESTLE analysis and how it is used to understand the external environment.
The environmental scanning process.
Porter’s Five Forces industry analysis model.
How to analyse an organisation’s product/service portfolio to aid resource planning.
The strategic planning process and the key influences that shape marketing strategy.
How to analyse current conditions, and formulate marketing strategies.
Different types of strategic marketing goals and associated growth strategies.
Concepts associated with strategic market action.
The main issues associated with strategy implementation, including the principles of marketing metrics.
Key elements of a marketing plan.
Principles of market segmentation and the STP process.
The characteristics and differences between market segmentation and product differentiation.
Consumer and business-to-business market segmentation.
Different targeting strategies.
The concept of positioning.
How the use of perceptual maps can assist in the positioning process.
International market development as a market growth strategy.
Different forms of international marketing strategy.
Key drivers for international market development.
Criteria used to identify and select international markets.
How environmental factors influence the choice of international marketing strategy decisions.
Various international market entry methods.
Facilities
Location
Start date
Start date
About this course
This marketing strategy training program is suitable for:
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Reviews
-
The course was excellent and I would recommend the same to all, thanks for everything. I had a nice time in all. I enjoyed my time.
← | →
Course rating
Recommended
Centre rating
Khalid A,
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Management
- Market
- Marketing
- Marketing Strategy
- International Marketing
- International
- Planning
- Strategic Planning
- Strategy Development
- Management Planning
Course programme
- Understanding the external environment
- Understanding the performance environment
- Understanding the internal environment
- Marketing audit
- Strategic marketing planning – activities
- Implementation
- Managing and controlling marketing programmes
- Marketing planning
- The STP process
- Market segmentation in consumer markets
- Segmentation in business markets
- Target markets
- Segmentation limitations
- Positioning
- International market development: a growth strategy
- International competitive strategy
- International market selection
- International marketing environment
- Market entry selection criteria
Strategic Marketing