5.0
1 review
  • The course was excellent and I would recommend the same to all, thanks for everything. I had a nice time in all. I enjoyed my time.
    |

Course

In Hammersmith

£ 2,180 VAT inc.

Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    4 Days

Upon completion of this marketing strategy training, you will be able to understand:

Three core areas of the marketing environment.
Key characteristics associated with the marketing environment.
PESTLE analysis and how it is used to understand the external environment.
The environmental scanning process.
Porter’s Five Forces industry analysis model.
How to analyse an organisation’s product/service portfolio to aid resource planning.
The strategic planning process and the key influences that shape marketing strategy.
How to analyse current conditions, and formulate marketing strategies.
Different types of strategic marketing goals and associated growth strategies.
Concepts associated with strategic market action.
The main issues associated with strategy implementation, including the principles of marketing metrics.
Key elements of a marketing plan.
Principles of market segmentation and the STP process.
The characteristics and differences between market segmentation and product differentiation.
Consumer and business-to-business market segmentation.
Different targeting strategies.
The concept of positioning.
How the use of perceptual maps can assist in the positioning process.
International market development as a market growth strategy.
Different forms of international marketing strategy.
Key drivers for international market development.
Criteria used to identify and select international markets.
How environmental factors influence the choice of international marketing strategy decisions.
Various international market entry methods.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

About this course

This marketing strategy training program is suitable for:

Chief Communications Officers
Marketing and communications directors, managers, executives and staff.


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Reviews

5.0
  • The course was excellent and I would recommend the same to all, thanks for everything. I had a nice time in all. I enjoyed my time.
    |
100%
4.7
excellent

Course rating

Recommended

Centre rating

Khalid A,

5.0
04/01/2018
What I would highlight: The course was excellent and I would recommend the same to all, thanks for everything. I had a nice time in all. I enjoyed my time.
What could be improved: nothing to improve
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Management
  • Market
  • Marketing
  • Marketing Strategy
  • International Marketing
  • International
  • Planning
  • Strategic Planning
  • Strategy Development
  • Management Planning

Course programme

The Marketing Environment
  • Understanding the external environment
  • Understanding the performance environment
  • Understanding the internal environment
  • Marketing audit
Marketing Strategy
  • Strategic marketing planning – activities
  • Implementation
  • Managing and controlling marketing programmes
  • Marketing planning
Market Segmentation and Positioning
  • The STP process
  • Market segmentation in consumer markets
  • Segmentation in business markets
  • Target markets
  • Segmentation limitations
  • Positioning
International Market Development
  • International market development: a growth strategy
  • International competitive strategy
  • International market selection
  • International marketing environment
  • Market entry selection criteria

Strategic Marketing

£ 2,180 VAT inc.