Bachelor in Marketing

Unicaf - Unicaf University

Bachelor's degree

Online

Price on request

The best Marketing Operations courses

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Description

  • Type

    Bachelor's degree

  • Methodology

    Online

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.

About this course

The objectives of the programme are to provide to the student the opportunity to:

Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
Apply the key methodologies and tools in different organization settings.
Acquire specialized knowledge in marketing communications.
Interpret and evaluate issues involved in organizational decision-making through the application of problem-solving frameworks.
Apply marketing strategies in a variety of settings and organizations.

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 4 years

Subjects

  • Marketing
  • Management
  • Social Media Management
  • Social Media
  • Statistics

Course programme

Pathway

Foundation Courses

  • UU-Bsc-IND100-ZM, Induction Module, 0.00
  • UU-FNT-103-ZM, Introduction to Bachelor Degree, 0.00

Semester 1

  • UU-MAN-2010-ZM, Introduction to Management, 12.00
  • UU-MTH-1000-ZM, Introduction to Algebra, 12.00
  • UU-MKT-1120-ZM, Social Media Marketing, 12.00
  • UU-MKT-1140-ZM, Sales Promotion and Direct Marketing, 12.00
  • UU-MKT-1150-ZM, E-Marketing, 12.00

Semester 2

  • UU-ACG-1000-ZM, Financial Accounting I, 12.00
  • UU-BBA-2000-ZM, Communication for Business, 12.00
  • UU-MTH-2000-ZM, Statistics I, 12.00
  • UU-ENG-1005-ZM, University English, 12.00
  • UU-MKT-1230-ZM, Retailing Management, 12.00

Semester 3

  • UU-ACG-1001-ZM, Accounting II, 12.00
  • UU-MTH-1005-ZM, Quantitative Methods, 12.00
  • UU-ECO-2000-ZM, Principles of Microeconomics, 12.00
  • UU-ECO-2001-ZM, Principles of Macroeconomics, 12.00
  • UU-MKT-2000-ZM, Marketing, 12.00

Semester 4

  • UU-FNE-2660-ZM, Managerial Finance, 12.00
  • UU-BBA-2010-ZM, Law for Business, 12.00
  • UU-MKT-2410-ZM, Advertising, 12.00
  • UU-MKT-2420-ZM, International Marketing, 12.00
  • UU-MKT-2440-ZM, Consumer Behaviour, 12.00

Semester 5

  • UU-PSY-1000-ZM, General Psychology I, 12.00
  • UU-BBA-4010-ZM, Research Methods in Business, 12.00
  • UU-COM-1010-ZM, Introduction to Information Technology, 12.00
  • UU-MKT-3520-ZM, Marketing and Social Responsibility, 12.00
  • UU-MKT-3530-ZM, Relationship Marketing and Internal Marketing, 12.00

Semester 6

  • UU-BBA-2001-ZM, Research and Writing, 12.00
  • UU-BBA-3012-ZM, OrganizationalBehaviour, 12.00
  • UU-BBA-1000-ZM, Business Ethics, 12.00
  • UU-MKT-3000-ZM, Public Relations, 12.00
  • UU-MKT-3610-ZM, Marketing for New Products, 12.00

Semester 7

  • UU-BBA-4020-ZM, Strategy and Business Policy, 12.00
  • UU-MAN-4010-ZM, Operations Management, 12.00
  • UU-MKT-4730-ZM, Marketing of Services, 12.00
  • UU-MKT-4740-ZM, Media Planning, 12.00
  • UU-MKT-4750-ZM, Brand Marketing, 12.00

Semester 8

  • UU-ACG-4500-ZM, Performance Management, 12.00
  • UU-MKT-4820-ZM, Sales and Selling Management, 12.00
  • UU-MKT-4830-ZM, Small firms and B2B Marketing, 12.00
  • UU-MKT-4840-ZM, Marketing Research, 12.00
  • UU-MKT-4025-ZM, FinalYear Project, 12.00

See related categories

  • Management Undergraduate Degrees
  • Statistics Undergraduate Degrees
  • Social Media Undergraduate Degrees
  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • Unicaf - Unicaf University Undergraduate Degrees

Bachelor in Marketing

Price on request

The best Marketing Operations courses

See all

See all