Brand Management Courses

...MA Luxury Brand Management takes a strategic view of the dynamic characteristics and opportunities within the global luxury goods and services industry, providing you with the skills, knowledge and connections to lead and succeed in the competitive world of luxury brands. The luxury industry... Learn about: Marketing Research, Marketing Tools, Fashion Textile...

...This intensive course comprises an in-depth study of the luxury world, including ready-to-wear, haute couture, accessories and licensed products. As well as studying the design of these collections you will also explore the communication management aspects. Through the analysis of contemporary... Learn about: Product Design, Communication Training, IT Project Management...

... processes, culture, style, and digital knowledge in order to read and interpret the system, to evaluate its strengths, to comprehend the complex and delicate mechanisms that govern the international market, their differences and the constant need to balance brand identity with innovation and sustainability... Learn about: Fashion Marketing, Brand experience, Fashion Management...

... markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills... Learn about: Culture and Society, Portfolio Management, Small Business Growth...

... market’ segments and targets possess,with traditional and digital tools and channels, Thus, the capability to translate this cultural D.N.A. and heritage into policy and managerial guidelines for the different processes involving brand positioning, advertising and marketing, communication and promotion... Learn about: Communication Skills, Brand Management, Fashion Styling...

...This Build your own MA (BYOMA) short course equips you with the theory, tools and techniques of branding and brand management to analyse and evaluate brands and manage them for maximum effectiveness; providing you with a thorough grounding in the principles of branding and brand management... Learn about: Brand Management, Quality Training, New Media...

... and how it can affect you in the long run. This is valuable both for learners starting or developing their own business, or seeking to be a part of the branding process in a larger company. • There is no previous experience or qualifications required for enrolment. • It is available to all students aged... Learn about: Strategic Brand Management, Brand activities, Brand positioning...

...This hands on fashion brand management course will help you understand how brands are built, managed and experienced. You will learn practical elements of brand management including: tone of voice, the experience of ‘brand space’ and the importance of graphic elements (labels, packaging etc)..... Learn about: Brand Management, Communication Training, Fashion Brand...

...Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art. Build methodological foundations that will allow you to develop and present... Learn about: Fashion Management, Brand Management, Fashion Marketing...

... and manage brands to achieve organisational uniqueness in challenging; competitive and diverse contexts... Learn about: Brand Management, Skills and Training, IT Management...

...This practical course gives you a grounding in how to set about creating and positioning a brand, then planning how to take it to market... Learn about: Brand positioning, Brand Management, Online Marketing...

...A course for all those who want to learn about Brand Management. This course covers major topics like: Creating a Brand, Organizational Culture for Successful Brand Management, Consumer Behavior and Brand Buying Decisions, Brand Positioning... Learn about: Brand Management, Business Management & Marketing, Marketing Tools...

...Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities. Our course encourages you to consider the value of branding in today's competitive global environment, where... Learn about: Brand Management...

... think to focus on the importance of market and consumer research and developing consumer insights, sound brand strategies. You will get a deep understanding of consumers’ mindsets and multiple branding perspectives so you can effectively build, manage and strategically position brands and plan marketing... Learn about: Sales and marketing, Brand Management, Marketing Communications...

...-fitted to work in the advertising,branding and marketing sector. The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creatives. The curriculum includes consumer and organizational... Learn about: Decision Making, Marketing Research, Advertising and Marketing...

... of environment is more difficult than ever. It requires an in-depth understanding of the external brand environment and how key stakeholders perceive brands... Learn about: Marketing plan, Brand Relationships, Wireless Technologies...

... Money in the Bank, Measuring Brand Equity Report Card, Consumer Behaviour and Brand Buying Decisions, Brand Positioning, Branding and Marketing Communication, Case Study on Aditya Birla Group Brands in a border less world and quiz on branding... Learn about: Social Media, Social Media & Internet Business, Content Marketing Strategy...

... will gain an understanding of how to communicate and understand brands from a visual perspective... Learn about: Team Training, Fashion Marketing, Marketing Communications...

...The Master in Luxury Brand Management program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules... Learn about: Communication Strategies, Luxury management, Brand Management...

...About the course The University of Bedfordshire's full-time MBA programme supports your personal and professional development of skills and knowledge underpinned by the latest research in management, innovation and change in a business environment which is essential to your future career... Learn about: Confidence Training, Business and Administration, Business Environment...