Brand Placement, Exhibitions, Packaging and Licensing Decisions

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in
brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used
by organisations.