Marketing the Brand

The Chartered Institute of Marketing

Training

In Cookham and London

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today’s competitive and commoditised market.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course will examine best practice in brand management and provide complete understanding around how applying the brand’s equity, together with robust brand and customer insight planning unlocks effective marketing and competitive edge.

Suitable for managers looking to progress or develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product or service based brands – including business markets will all benefit. Course content is appropriate to both consumer and business markets with appropriate case studies used dependent on the group.

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Subjects

  • Marketing
  • Anatomy of brands
  • Strategy
  • Brand Architecture
  • Construct powerful
  • Business
  • Customer
  • Marketing Tools
  • Marketing Strategy
  • Marketing Analysis
  • Marketing Planning

Course programme

Learning outcomes
  • Understand laddering of benefits and anatomy of brands.
  • Undertake a robust brand audit and apply to strategy.
  • Explain and manage brand architecture within a portfolio using key tools.
  • Construct powerful positioning strategy.
  • Alignment of customer, brand and business objectives.
  • Components of an effective brand plan document.
  • Alignment of brand and customer strategies through a well planned marketing mix.
  • Use measurements that demonstrate success and health of your brand and support the business case.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Marketing the Brand

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