The Chartered Institute of Marketing

Brochure Writing: A Practical Approach

The Chartered Institute of Marketing
In Maidenhead

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Important information

Typology Training
Level Advanced
Location Maidenhead
Duration 1 Day
Start Different dates available
  • Training
  • Advanced
  • Maidenhead
  • Duration:
    1 Day
  • Start:
    Different dates available

Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear. This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries.

Facilities (1)
Where and when
Starts Location
Different dates available
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH, Berkshire, England
Starts Different dates available
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH, Berkshire, England

To take into account

· Who is it intended for?

Whether you are an in-house copywriter or work in an agency, this practical course helps you write compelling copy that really works. It is relevant for anyone involved in writing, editing or reviewing brochures and leaflets.

Questions & Answers

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What you'll learn on the course

Compelling story
Print collateral
Traditional writing

Course programme

Learning outcomes
  • How to create immediate impact with your brochure.
  • How to tell a compelling story.
  • How to develop effective themes in longer print collateral, such as brochures.
  • Understanding the balance of imagery and its effect.
  • How to gain response/interaction from your brochure.
  • How new technologies impact on traditional writing.
  • Managing word choice and sentence structure to get your message across.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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