BUILDING A BRAND LANGUAGE

Future London Academy

Course

Online

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£ 990 VAT inc.

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Description

  • Type

    Course

  • Methodology

    Online

  • Class hours

    5h

  • Duration

    1 Year

  • Start date

    Different dates available

Unlock the power of language for your brand. From Naming to Tone of Voice, this practical course will give you the confidence and know-how to develop clear, consistent and recognisable brand language.

Ads, tweets, emails: brands now write in more places than ever before. In this five-part course, our experts will teach you how to put language at the heart of your brand.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

You will learn_
- How to audit your current brand language
- How to write a clear, compelling brand strategy
- How to run a successful, strategic naming project
- How to build the right voice for your brand
- How to train your team in using your brand voice
- How to apply your brand language to your digital experience

- Creative and design directors
- Brand managers and strategists
- CMOs and heads of marketing
- Company founders and senior leaders
- Social media specialists and content creators
- VUI designers and copywriters

Forget boring academic courses and dusty theoretical lectures. The course has been created by a team of expert brand writers. Learn their processes through real world case studies and examples.

Not too long, not too short, fully self-paced. We know you are busy, so we’ve selected the most current and applicable content that you can absorb at your own pace and use in your work straight away.

The course includes tools and downloadable templates for you to try during practical exercises as well as use in any of your future projects.

A: Around 5 hours to watch all recorded content and complete all exercises. If you wanted to you could finish in 1 day or spread the content across a few weeks, totally up to you.

A: 100% self-paced, you are a busy person so you are always in control of when you start and when you finish.

A: You can see other learners on an interactive Miro board and connect with individuals if you want.

A: Yes, the templates and exercises are flexible to be used across different sectors/industries. The course has been designed with this in mind.

A: Feedback is not provided in a formal way, but you can see others' work and compare. The course is designed in a way for you to implement findings straight away and we would encourage you to apply everything to real-work scenarios so that you can get immediate feedback from your colleagues and value for your business.

A: Yes, you will have 1 year to complete this course.

A: Yes, you get a certificate upon completion

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Subjects

  • Branding
  • Brand Management
  • Communications
  • Marketing Strategy
  • Marketing Communications
  • Marketing Tools
  • Marketing Processes
  • Business Plan
  • Brand Strategy
  • Digital Marketing

Course programme

CHAPTER 1 - BRAND LANGUAGE

What is brand language? Why does it matter?

Gain a clear understanding of brand language, and what it means for your brand. Audit your current brand language, and develop a sharper eye for effective writing.

- Good, bad and ugly brand language examples

- Brand language audit

- Quick wins to improve your brand language

CHAPTER 2 - BRAND STRATEGY

Develop a clear, compelling strategy

Cut the corporate waffle, and learn how to write a brand strategy that you can actually use.

- Find and develop the strategy

- Pin it down in words

- Make it useful and actionable

- Avoid bland corporate language

CHAPTER 3 - NAMING

How to name your brand

Learn how to run your own naming projects — whether that’s for your brand, your client’s, or individual offers and teams.

- Explore the competitor context — where do you want to position yourself?

- Get started — how do you run a naming workshop?

- Run creative exercises — how do you find a name?

- Manage a naming project — how do you present and handle feedback?

CHAPTER 4 - BRAND VOICE

How to define your voice

Find the right voice for your brand, then put it into action with useful, practical guidelines. Train the rest of your team to use it.

- Bring your brand strategy to life in your voice

- Find the building blocks for your voice

- Write useful, practical guidelines

- Train your team in using the voice

CHAPTER 5 - DIGITAL WRITING

How to take your brand language online

Apply your brand language to your digital experience. Understand how channels like microcopy and submission forms can bring your brand to life.

- What’s different about writing for digital

- How do you balance clear information with character

- Microcopy and how to apply brand voice in calls-to-action and email subject lines

Additional information

Price includes: video lessons, practical exercises, templates and PDFs, reading list, programme completion certificate. Limited places available. Register now, to reserve your spot for 2021

See related categories

BUILDING A BRAND LANGUAGE

£ 990 VAT inc.

The best Other Corporate Communication courses

See all

See all