Business Case Writing

A business case is a comprehensive well written argument justifying why a certain project should be taken up and why the project plan is the best fit route to take.
It is the basis if any business project, a starting point without which a project plan would be unable to take off.
Senior management review a business case before authorizing the start of a new project as well as at every intermediate step throughout the course of the project.
In fact, since the business case is the ‘driver’ of a project, any changes to a project plan are often deeply supervised so as to measure its impact on the business case.
The business case justifies the investment put into a project by specifying the benefits of undertaking the project.