Business IT Diploma with Marketing and PR

With customers at the heart of almost every business, there is a role for marketing in almost every sector. These varied and challenging careers can be found in organisations that provide products or services or, in agencies – integrated or specialist advertising, PR, marketing, direct marketing, web design or research agencies. It is not surprising then that it is a popular choice, consistently ranking in the top three careers.

You may want a job covering all aspects of marketing, or you may want to work in a specific area. This diploma will give you a broad understanding of marketing and public relations to enable you to make an informed decision about which route your career will take.

Learning these essential skills is easy with Pitman Training. Our tried and trusted methods are the best available. You will work at your own pace in our comfortable premises, helped by experienced tutors as required. You choose your own hours and keep the reference materials when the course is over. On completion, you will receive a Pitman Training Diploma that is recognised nationally and internationally by employers.

Core Subjects

Computer Keyboard Skills

• Learn how to touch type accurately, using the correct keyboard technique. This may help to reduce the risk of RSI (repetitive strain injury).

or

Keyboard Speed Development

• Develop your typing speed to improve productivity using graded copying exercises and timed dictations. A number of stages are available, taking you up to a speed of 70 wpm.

Effective Business Communication

• Learn how to communicate effectively in business by letter, email, telephone and presentation. This will cover correct use of grammar, punctuation, principles of letter writing and CV writing.

or

Business Document Production

• Develop skills and understanding of routine and complex business documents and the conventions used in their production and presentation.

Get into Marketing

• Learn the main principles of marketing covering subjects such as a product life cycle, pricing and promotion strategies, advertising, attending and exhibiting at trade shows.

Get into PR

• Learn the main principles of public relations, creating a company newsletter, the PR plan, press releases, crisis management and PR in relation to the internet.

Microsoft Word

• Learn word processing skills to a good business standard. This will enable you to create professional looking documents, produce tables, insert pictures and much more.

Microsoft Word Expert

• Learn advanced word processing skills including mailmerge, creating graphs, creating and running macros, creating an index, table of contents and more.

Microsoft Excel

• Learn spreadsheet skills to a good business standard. This course will enable you to create a spreadsheet, enter data, formulas and functions; create charts and more.

or

Microsoft Excel Expert

• Learn advanced spreadsheet skills, covering areas such as importing and exporting data, creating and using templates, linking workbooks, data management, using analysis tools and pivot tables.

Microsoft PowerPoint

• Gain competency in creating slide presentations. Areas covered include formatting, inserting tables, pictures, sound and hyperlinks; applying transition and timing effects.

Microsoft Outlook

• Learn how to share, manage and schedule information electronically. Covers the use of email, electronic calendar, scheduling meetings and appointments, creating and assigning tasks; creating address lists.

Microsoft Publisher

• Learn desktop publishing skills to create various publications, inserting text, pictures, frames and tables.

Microsoft Access

• Develop database skills from initial design stage. Covers the creation of tables, reports, queries and forms, relationships, wizards and more.

Guideline Learning Time

6 weeks full-time or 180 hours flexi study
(full-time is based on approx 20 hours a week)