Developing PR Strategy

Henshall Centre

Short course

In London

£ 495 + VAT

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Description

  • Type

    Short course

  • Level

    Advanced

  • Location

    London

  • Duration

    1 Day

Good PR strategies enable coherent communications and underpin successful PR campaigns, but they must link to the organisation’s overall aims to be useful.

In this course, you will learn to set measurable objectives within your PR strategies and link these to your organisation’s operational objectives and priorities.

You will also explore how a good PR strategy allows the flexibility for an organisation to respond to unexpected opportunities and defend itself in crisis situations.

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

On request

About this course

What to expect?

This is an intensive workshop, limited to six people. The tutor will make sure you get the chance to discuss your own work problems as well as using hypothetical situations and case studies.

Who should attend?

PR directors and senior marketing staff
Senior PR managers
Account directors in PR agencies

none

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Subjects

  • PR
  • Public Relations
  • PR Strategy
  • Campaign Planning
  • Communication Skills
  • Internal Communications
  • Leadership
  • Team management
  • Social Media
  • Digital Channels
  • Marketing Campaign
  • Market Research

Course programme

Course Content

PR strategy essentials

  • Anatomy of a PR strategy
  • Establishing measurable goals and objectives
  • Research and situation analysis
  • Segmenting publics and target audiences
  • Aligning PR with mission, vision and values
  • Assessing the state of your reputation

Managing PR strategy

  • Communicating and delegating strategy
  • Brand message hierarchies
  • Establishing management involvement
  • How to advise senior managers
  • Implementing your PR strategy
  • Allocating resources and budgets effectively
  • Choosing communications tactics
  • Social media and digital channels
  • Coordinating with other marketing and sales efforts

Measurement and evaluation

  • Measurement structures and processes
  • Developing an evaluation system
  • What you should and should not measure and report
  • Forward-looking evaluation

See related categories

Developing PR Strategy

£ 495 + VAT

The best Public Relations courses

See all

See all