Business Management (Marketing) (BSc)

This degree programme is accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award; students graduating successfully from Business Management (Marketing) are entitled to attain the CIM Professional Diploma in Marketing by studying for and passing two CIM assessments instead of the four normally required. The programme provides a similarly broad based underpinning and coverage of a range of business and management modules but as the programme progresses through level two to level three, it focuses on marketing issues such as market research, advertising, marketing management and database marketing, reflecting significant changes in the field.

Year one

Please visit the Business Management profile for more information about the common first year.

Core modulesModule titleModule codeCreditsPrinciples of Business ManagementBS153010 creditsPeople in OrganisationsBS152920 creditsIntroduction to AccountingBS150320 creditsIntroduction to EconomicsBS154720 creditsStatistical Analysis and Research MethodsBS150820 creditsMarketingBS152820 creditsBusiness EnvironmentBS162910 creditsYear twoFive compulsory double modules and one double module from the optional list.Core modulesModule titleModule codeCreditsMarketing and StrategyBS254020 creditsPerformance and Financial ManagementBS251720 creditsBuyer BehaviourBS253520 creditsMarketing ResearchBS253920 creditsOrganisational BehaviourBS253020 creditsOptional modules

Module titleModule codeCreditsInternational ManagementBS253720 creditsOperations ManagementBS258220 creditsLogistics and Distribution ManagementBS258120 creditsPurchasing and Supply Chain ManagementBS254120 creditsManaging PeopleBS254220 creditsBusiness Information SystemsBS254320 creditsCross Cultural ManagementBS252420 creditsBusiness, Government and SocietyBS251820 creditsYear threeFour compulsory double modules, two double modules from the optional list.Core modulesModule titleModule codeCreditsServices and Relationship MarketingBS374220 creditsMarketing Decision MakingBS374120 creditsStrategic ManagementBS354320 creditsAdvertising and Marketing Communications ManagementBS372520 creditsOptional modules

Module titleModule codeCreditsEntrepreneurship and Small Business DevelopmentBS372720 creditsOrganisational Analysis and ChangeBS373520 creditsEthics and Morality of BusinessBS372820 creditsInternational Human Resource ManagementBS374020 creditsWork and EmploymentBS353820 creditsAdvanced Operations ManagementBS373920 creditsInternational Business LogisticsBS358920 creditsExploratory Data AnalysisBS351910 creditsModelling in Management ScienceBS361910 creditsCorporate Reporting and FinanceBS359320 creditsEuropean Business EnvironmentBS359420 creditsInternational BusinessBS374420 creditsStrategic Purchasing and Supplier ManagementBS374520 credits The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.