Business Marketing

The Distance Learning Partnership

Vocational qualification

Distance

£ 250 + VAT

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Description

  • Type

    Vocational qualification

  • Methodology

    Distance Learning

  • Location

    Leatherhead

  • Class hours

    60h

At the end of the course you will be able to: Carry out marketing research. Define customers' needs, wants and desires. Carry out a SWOT analysis. Describe a range of methods. Evaluate the benefits of using different marketing media. Compose purposeful marketing copy. Use press releases, promotions and public relations. Define the selling process. Devise a telephone sales campaign. List the benefits of keeping adverti. Suitable for: This programme from Study House is for people seeking to understand and apply the principles of marketing in a business. It is particularly suited to those working a small organisation or a department, needing broad understanding of practical marketing methods.

Facilities

Location

Start date

Leatherhead (Surrey)
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Start date

On request

About this course

Entry requirements
There are no requirements. No prior knowledge is assumed.

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Course programme

Method of study

Distance learning enables you to complete your studies at work or at home over a timescale which suits your other commitments. No formal attendance at college is required but tutor support is included.

Duration

The course may take an average student approximately 60 hours to complete, including the assessment. You can register at any time and you will have a full year in which to complete the course.

Course materials

You receive: course manual, with exercises and activities, assignments and study guide to help you plan your studies, and assessment materials.

Assessment method

Each element is followed by a written assignment, which you submit for marking by your Tutor. No external examination is required.

Tutor support

As well as marking your assignments, your Tutor is available for help by telephone and/or email.

ACCREDITATION

This course is provided in conjunction with Kendal Publishing Ltd, a licensed NCFE centre, and is equivalent to Level 2 on the National Qualifications Framework. NCFE is recognised as an awarding body by the Office of the Qualifications & Examinations Regulator (Ofqual) in England, DCELLS in Wales and CCEA in N Ireland.

PRICE

£250 including registration, materials, tuition and validation
Or £60 deposit and 4 monthly payments of £50 (£260) (UK only)
Overseas: EU postage included or £20 courier. World: Add £20 Airmail signed-for delivery.

OUTLINE CONTENT

Module 1: Marketing Your Business

Why do market research?
Who will be your typical customer?
What they will want
Why will customers buy from you?
How to do market research successfully
SWOT analyses
Your marketing plan

Module 2: Advertising & Promotion

Planning - position & strategy
Advertising a business
Promoting a business

Module 3: Personal & Selling Skills

What is selling?
Building blocks leading to a sale
Handling incoming calls
Making appointments by phone
Reaching the decision-maker
The sales presentation
Telephone selling
Handling objections
Keeping records
How to motivate yourself

See related categories

Business Marketing

£ 250 + VAT

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