Celebrity Marketing

A celebrity endorsement for a brand can make a real difference in media coverage and public awareness. Well known personalities can set an example that others will follow, and add unique value to a campaign or brand. This course is a broad introduction into how brands and celebrities work together. The course is designed for you if you work on publicity, charity or marketing projects that could get value from the power of celebrity. Through a series of case-studies and discussions you will learn the ways you can work with relevant, influential celebrities to get your message to a large audience. By exploring trends and practices you will learn how to engage celebrities with campaigns and creative ideas. Through taking part in practical exercises you will learn how to approach celebrities, develop ideas around celebrities, find the right celebrity to work with your brand.

Topics Covered

• Approaching celebrities through agents and PRs
• Reaching target audiences with celebrities
• How to brainstorm celebrity marketing ideas
• Selecting the right celebrity to work with a fashion brand

Course Outcomes

By the end of this course you should be able to:

• Write celebrity pitch documents
• Recruit a celebrity for your project
• Identify appropriate, influential celebrities
• Use celebrities to promote campaigns/brands
• Build a "little black book" of celebrity and industry contacts
  

Who Should Attend

This course is designed for brand managers, product developers, content creators and charity campaign executives. It is also perfect for you if you want to make a career in the media.

Level

Beginner. You do not need any prior experience.

Follow Up Courses

Once you have completed this course you may want to find out more about Practical Public Relations, or Digital Marketing Strategy.

Customised Training

We also offer bespoke marketing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.