Certificate In Personal Branding Online Course

Module One: Getting Started

By the end of this course, you will be able to:

• Define your image.
• Control your image.
• Understand how to sharpen your brand.
• Use social media appropriately.
• Manage your brand in a crisis.
• Develop a professional appearance.

Module Two: Defining Yourself (I)

• Lesson One: If you Don't, they will
• Lesson Two: Brand Mantra
• Lesson Three: Be Real
• Lesson Four: SWOT Analysis
• Lesson Five: Case Study

Module Three: Defining Yourself (II)

• Lesson One: Pillars
• Lesson Two: Passions
• Lesson Three: Define Your Strengths
• Lesson Four: The Three C's
• Lesson Five: Case Study

Module Four: Controlling and Developing Your Image

• Lesson One: Clear and Defined
• Lesson Two: Consistent Image
• Lesson Three: It Takes a Commitment
• Lesson Four: Live it Every Day
• Lesson Five: Case Study

Module Five: Personal and Professional Influences

• Lesson One: Corporate and Personal Integration
• Lesson Two: They Will Influence Each Other
• Lesson Three: Be a Professional
• Lesson Four: Build Rapport
• Lesson Five: Case Study

Module Six: Sharpening Your Brand

• Lesson One: Blogging
• Lesson Two: Authenticity is Key
• Lesson Three: Transparency
• Lesson Four: Networking
• Lesson Five: Case Study

Module Seven: Appearance Matters

• Lesson One: First Impressions
• Lesson Two: Rise Out of the Crowd
• Lesson Three: True Reflection
• Lesson Four: Dress for Success
• Lesson Five: Case Study

Module Eight: Social Media (I)

• Lesson One: Needs constant Monitoring
• Lesson Two: Security
• Lesson Three: Have an Objective
• Lesson Four: Promote
• Lesson Five: Case Study

Module Nine: Social Media Part (II)

• Lesson One: It's a Tool
• Lesson Two: Content is King
• Lesson Three: Have a Gimmick
• Lesson Four: Don't Ignore any Mentions
• Lesson Five: Case Study

Module Ten: Brand Management During a Crisis

• Lesson One: Caught in a Bad Spot
• Lesson Two: Never Burn a Bridge
• Lesson Three: Information
• Lesson Four: Monitor and Respond
• Lesson Five: Case Study

Module Eleven: Branding Personality Traits

• Lesson One: Identify Your Unique Values
• Lesson Two: Be Bold
• Lesson Three: Think Outside the Box
• Lesson Four: Fail. Learn. Repeat
• Lesson Five: Case Study

Module Twelve : Wrapping Up

Words from the Wise

• Tim Ferriss: Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.
• Sir Richard Branson: Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
• Tom Peters: All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
• Theodore Roosevelt: Believe you can and you’re halfway there.