Certified Distribution Manager

Introduction to Logistics

• Interfaces between Logistics Manufacturing
• Logistics: Manufacturing issues in Customer Service
• Production scheduling
• Interfaces between Logistics and Marketing

Material Management

• Introduction
• Objectives and Functions of Materials Management
• Functions of Material Management

Marketing Channel

• What is Marketing Channel?
• The Nature of Marketing Channels
• Types of Intermediaries
• Contemporary Channel Scenario in India
• Non-traditional Channel Arrangements
• Non-store Retailing
• Direct Selling/Home Selling

Marketing Intermediaries

• Objectives

Function of Marketing Channel

• What is the Work of the Marketing Channel?
• Channel and Distribution Functions

Channel Design

• Designing a Channel System
• Channel Design: Segmentation
• Channel Design: Targeting

Selection of Appropriate Channels

• The New Business Environment
• The Importance of SWOT Analysis
• Dealer Selection
• Creating and Administering the Channel

Channel Management

• Managing the Channel Member

Distribution Channel Management

• Functions of Marketing Channels
• Importance of Channel Distribution
• Types of Channel Arrangement
• Type of Channel Members
• Activities performed by marketing channels
• Role of Intermediary in a Marketing Channel
• Types of Intermediaries
• Difference between Direct and Indirect Marketing Channels
• Multiple Channels of Distribution
• Channel Flow
• Establishment Issues
• Level of Distribution Coverage
• Managing Marketing Channels
• Selecting Channel Members
• Implementing Channel Strategy
• Evaluating Channel Performance

Channel Motivation

• The Vision, Mission and Objectives
• Motivational Tools and Control Areas
• Risk Management

Physical Distribution Concepts and Objective

• Physical Distribution, Marketing Logistics, and Supply Chain Management
• Importance of Physical Distribution/ Marketing Logistics

Components of Physical Distribution

• Transport
• Warehousing
• Inventory Management
• Production Control and Materials Requirement Planning

Transportation

• Introduction
• Modes of Transport
• Containerization
• Assessment of the Transportation Requirement

Warehousing

• Introduction
• Warehouse operating principles
• Warehouse strategy
• Planning the distribution warehouse
• Warehouse layout
• Types of Material handling systems in warehousing

Impact on Physical Distribution

• Introduction
• The Level of Information Sharing

Supply Chain Management in Physical Distribution

• What is Supply Chain Management?
• Efficient Consumer Response
• Rapid Response
• Putting it All Together: What is the Right Supply Chain?
• Manufacturing Flow Management
• International Supply Chain and Logistics
• Supply Chain Management in Rural Areas

Distribution and Networking

• Factors Influencing Distribution Network Design
• Design Options for a Distribution Network
• Selecting a Distribution Network Design

Monitoring and Benchmarking

• Monitoring
• The Balanced Scorecard
• KPI
• Financial Measures
• Benchmarking

Miscellaneous Topics

• Outsourcing
• Reverse logistics
• Supply Chain Sustainability