City Lit Pro: Social Media Data Analytics
Course
In London
Description
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Type
Course
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Location
London
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Start date
Different dates available
For small and big businesses, being able to read and analyse performance data coming from social media platforms is key to the strategy.
This course aims at providing the right tool to understand this data, set what success looks like as well as being able to present this data back to stakeholders and establish how it could support the business direction.
Although this is a non-accredited course, students successfully completing the course will be awarded our CityLit Certificate - based on achievements of the course outcomes and attendance..
Facilities
Location
Start date
Start date
About this course
• Know and understand the key performance indicator on social media across the main social media platform
• Establish what KPIs are relevant for their brands and projects
• Efficiently interpret and present the data.
No associated costs. Just bring a notepad and a pen. Course handouts will be provided by your tutor.
Reviews
Subjects
- Media
- Social Media
Course programme
• Key performance indicators and how to set them
• Understanding the different types of analytics backend across the main platforms (Facebook, Youtube, Twitter, LinkedIn, Instagram)
• Tools for greater analytics
• Collecting and compiling data on Excel
• Using data to improve strategy
• Presenting Data.
Additional information
City Lit Pro: Social Media Data Analytics
