City Lit Pro: Social Media Data Analytics

Course

In London

£ 279 VAT inc.

Description

  • Type

    Course

  • Location

    London

  • Start date

    Different dates available

For small and big businesses, being able to read and analyse performance data coming from social media platforms is key to the strategy.
This course aims at providing the right tool to understand this data, set what success looks like as well as being able to present this data back to stakeholders and establish how it could support the business direction.

Although this is a non-accredited course, students successfully completing the course will be awarded our CityLit Certificate - based on achievements of the course outcomes and attendance..

Facilities

Location

Start date

London
See map
Keeley Street, Covent Garden, WC2B 4BA

Start date

Different dates availableEnrolment now open

About this course

• Know and understand the key performance indicator on social media across the main social media platform
• Establish what KPIs are relevant for their brands and projects
• Efficiently interpret and present the data.

No associated costs. Just bring a notepad and a pen. Course handouts will be provided by your tutor.

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Subjects

  • Media
  • Social Media

Course programme

• Key performance indicators and how to set them
• Understanding the different types of analytics backend across the main platforms (Facebook, Youtube, Twitter, LinkedIn, Instagram)
• Tools for greater analytics
• Collecting and compiling data on Excel
• Using data to improve strategy
• Presenting Data.

The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.

Additional information

Google Analytics: Introduction Social Media: Expert Social Media for business. General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00. See the course guide for term dates and further details

City Lit Pro: Social Media Data Analytics

£ 279 VAT inc.