Comissioning Research

Commissioning Research

Objective
This course will take delegates through the clientside market research journey, from the initial business problem identification through to taking action to address the problem.

Learning outcomes
By the end of the course delegates will have an understanding of their role in running a market research project that creates change in their organisation. This course willNOTcover the technical skills used by market research agencies butWILLfocus exclusively on the role of the clientside manager.

Who will benefit?
This course is designed for non research professionals who perhaps have been: tasked with commissioning and running a market research project; or working alongside their market research team; or are considering a career in market research.