The Market Research Society (MRS) courses

...the latest thinking in online qualitative research and how they can apply the techniques to enhance their business decision making. This course will benefit more senior researchers...

...from existing clients Objective This course enables you to: develop the commercial awareness, activities and skills to retain and manage your business...

...able to provide insight in new ways, to justify new approaches to clients, or to write more creative research briefs...

...Understand more advanced associated topics such as design effects, weighting and the power of tests. Learning outcomes By the end of the course...

...and creative spark what 'webness' is and how to read the web as consumers do how to use historical advertising to rediscover the brand essence the competition...

...marketers and managers who want to understand how the latest thinking in quantitative research can make a tangible difference to their business...

...widening and bridging the gap between their current position and where they would like to be Focus the customer's interest by involving them in devising...

...products, services, targeting, attitudes and behaviours - to enable them to pitch successfully and work effectively as consultants Learning outcomes By the end of the course...

...more proactively and confidently with their clients Who will benefit? This course is targeted specifically at agency researchers new to account handling...

...Group feedback What basic rules are there for group sessions? How do I ensure the key messages are communicated? How should I structure group sessions?...

...This course will benefit managers with at least one direct report. This course will benefit managers with at least one direct report. Objective This one-day...

...tasked with commissioning and running a market research project; or working alongside their market research team; or are considering a career in market research...

...its structure and how you can use questions to identify a problem and involve a customer in a potential solution Conversations with Clients enables learners...

...This course enables you to: understand the basic principles and practices of market research. Suitable for: This course will benefit a wide range of delegates including...

...This course enables you to: create presentations for maximum engagement, impact and insight. Suitable for: This course will benefit anyone, however senior...

...9.30 Insight generation and management approaches and how these differ from traditional market research project management Presentation and discussion...

...for both 'beginners' and the more experienced who are looking for a refresher. This course will benefit anyone, however senior, in a client-facing...

...benefits of online customer panels and communities how to set up customer online panels and communities the options for hardware and software and internal...

...involved in interviewing and how they affect the interview use a range of eliciting skills, adapted to match with their own style identify their barriers...

...the essential employment law rights and obligations affecting market research agencies and be alert to recent developments Be armed with practical...