The Market Research Society (MRS) courses

...marketers and research buyers who want to understand the latest thinking in online qualitative research and how they can apply the techniques to enhance...

...from existing clients Objective This course enables you to: develop the commercial awareness, activities and skills to retain and manage your business...

...to try out some specific disciplines for themselves. The course will open up a leading-edge way of thinking, enabling delegates to take new ideas back to the workplace...

...Understand more advanced associated topics such as design effects, weighting and the power of tests. Learning outcomes By the end of the course...

...semiotics who want to develop their understanding into a useful business tool. This course will benefit senior researchers, planners, marketers and managers...

...marketers and managers who want to understand how the latest thinking in quantitative research can make a tangible difference to their business...

...the topics covered in the course. They will learn at their own pace through a variety of activities designed to accommodate a range of learning styles...

...of offering 'consultancy' Client perspective - what they want and how they make business decisions The consulting skill-set and what consultants do Business...

...strong relationships with clients. This course is targeted specifically at agency researchers new to account handling. It enables them to identify...

...a solid basic knowledge of coaching on which to build their experience. More experienced or senior managers will value the opportunity to spend time refreshing...

...This one-day course enables you to: Develop the skills you need to coach your direct reports and maximise their performance. Suitable for: This course...

...WILL focus exclusively on the role of the clientside manager. Who will benefit? This course is designed for non research professionals who perhaps have...

...Advancing What is advancing? Why should I question a customer? How do I question a customer Why do I need to listen? Concluding Why is concluding a meeting so important?...

...translation of business objectives into research objectives quantitative survey design and questionnaire design qualitative methodology, including...

...The workshop assumes a reasonable knowledge of PowerPoint...

...Recommendations for action Insight day Who will benefit? This course is designed for experienced Customer Insight managers who want to ensure that...

...increase your skills and confidence in delivering client presentations. Learning outcomes By the end of the course, delegates should: understand...

...This course enables you to: understand how best to develop relationships and run online panels with your customers using the latest techniques...

...Suitable for: This course will benefit researchers who would like to increase their confidence and knowledge of basic interviewing skills. Clients...

...s Understand the essential employment law rights and obligations affecting market research agencies and be alert to recent developments Be armed with practical...