The Market Research Society (MRS) courses

...techniques which have been added to the qualitative researchers' toolkit. Learning outcomes By the end of the course, delegates should have a better understanding...

...from existing clients Objective This course enables you to: develop the commercial awareness, activities and skills to retain and manage your business...

...Who will benefit? The course will benefit researchers and research buyers who have a thorough grounding in qualitative research, and who want to be better...

...as applied to the calculation of statistical reliability and confidence intervals; The concept of Random Probability Sampling and be fully comfortable with...

...and the share of emotional purse how to construct gender, class, race, age the semiotics of desire be able to apply semiotics to: develop advertising...

...Suitable for: This course will benefit senior researchers, marketers and managers who want to understand how the latest thinking in quantitative research...

...How do I present solutions? How do I present the key features? How can I help the decision-making process? How do I convince a customer? Closing How do I close a sale?...

...products, services, targeting, attitudes and behaviours - to enable them to pitch successfully and work effectively as consultants Learning outcomes By the end of the course...

...understand and use effective techniques for building relationships and maintaining proactive communications. Learning outcomes On completion delegates...

...managers will value the opportunity to spend time refreshing or developing their coaching skills. Learning outcomes Coaching in context What is coaching?...

...course enables you to: Develop the skills you need to coach your direct reports and maximise their performance. Learning outcomes By the end of the course...

...tasked with commissioning and running a market research project; or working alongside their market research team; or are considering a career in market research...

...its structure and how you can use questions to identify a problem and involve a customer in a potential solution Conversations with Clients enables learners...

...and advertising agencies the role of market research in business decisions the fundamental elements within research practice including: translation...

...The workshop assumes a reasonable knowledge of PowerPoint. This course will benefit anyone, however senior, who has to create client presentations...

...specific best practice tools for clientside Insight teams. Learning outcomes This course will take delegates through the clientside Customer Insight journey...

...for both 'beginners' and the more experienced who are looking for a refresher. This course will benefit anyone, however senior, in a client-facing...

...resource issues panelist life stage and best practice for panel motivation how best to communicate with panelists and the usefulness of newsletters...

...delegates should be able to: understand when depth interviews will be effective and be aware of their advantages and drawbacks show awareness of the processes...

...settlementswith a specific focus on reorganisation, redundancy and changing contract terms Be able to identify opportunities to optimise procedures...