Compelling Channel Management

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,695 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

Selecting the most appropriate distribution/reseller/value-add channels, and motivating channel partners, are key factors in selling profitably through third parties. It is essential for any organisation involved in the selection and management of channel partners to know how to build and manage effective working relationships that build trust, add value and avoid conflict.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Managers and staff involved in channel planning, channel account management and those who are involved in the selection, motivation, evaluation and management of channel partners.

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Reviews

Subjects

  • Trends
  • Challenges
  • Channel development
  • Channel partners
  • Marketing
  • Selling
  • Channel
  • Supply Chain
  • Supply Chain Management
  • Management

Course programme

Learning outcomes
  • Identify key trends, opportunities, challenges involved in channel development.
  • Recognise the benefits of adopting a sales and marketing process to channel partners.
  • Handle joint selling and marketing approaches.
  • Understand the differing and emerging types of channel.
  • Use developments in supply chain management for mutual benefit.
  • Determine selection criteria for channel partners using templates.
  • Motivational programmes and techniques for channel partners and their staff.
  • Develop and agree clear account plans for partners.
  • Evaluation using reporting and feedback standards.
  • Agree and assess the performance criteria for channel partners.
  • Setting ground rules and disciplines for your channel partner relationships.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Compelling Channel Management

£ 1,695 + VAT

The best Other Advertising courses

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See all