Compelling Channel Management
Training
In London and Cookham
Description
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Type
Training
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Level
Advanced
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Location
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Duration
3 Days
Selecting the most appropriate distribution/reseller/value-add channels, and motivating channel partners, are key factors in selling profitably through third parties. It is essential for any organisation involved in the selection and management of channel partners to know how to build and manage effective working relationships that build trust, add value and avoid conflict.
Facilities
Location
Start date
Start date
Start date
About this course
Managers and staff involved in channel planning, channel account management and those who are involved in the selection, motivation, evaluation and management of channel partners.
Reviews
Subjects
- Trends
- Challenges
- Channel development
- Channel partners
- Marketing
- Selling
- Channel
- Supply Chain
- Supply Chain Management
- Management
Course programme
- Identify key trends, opportunities, challenges involved in channel development.
- Recognise the benefits of adopting a sales and marketing process to channel partners.
- Handle joint selling and marketing approaches.
- Understand the differing and emerging types of channel.
- Use developments in supply chain management for mutual benefit.
- Determine selection criteria for channel partners using templates.
- Motivational programmes and techniques for channel partners and their staff.
- Develop and agree clear account plans for partners.
- Evaluation using reporting and feedback standards.
- Agree and assess the performance criteria for channel partners.
- Setting ground rules and disciplines for your channel partner relationships.
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Compelling Channel Management