Summer: Communication for PR and Advertising
Course
In London
Description
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Type
Course
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Location
London
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Duration
3 Weeks
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Start date
Different dates available
Communication is central to the contemporary promotional industries such as Public Relations and Advertising. On this summer school, you will learn some of the theories that support contemporary communication processes, and the tools that help all organisations whether they are in the private, public or charity sector to build understanding, influence behaviour and to adapt to changes in the environment. You will look at Public Relations and Advertising strategically from an organisational perspective, learning about, for example, crisis management and online reputation, as well as, the promotion of products, brands and services. As part of this broad-based course you will engage with issues relating to Public Relations and Advertising in social media and digital communication.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Advertising
- PR training
- PR
- Communication Training
- Public
- Public Relations
- Communications
- Media
- Team Training
- Presentation
- Crisis Management
- School
Course programme
Course Aims
This short course aims to provide an intellectually challenging and stimulating educational experience that will:
- Practically to support your study of PR and advertising as creative communications industries
- Help you develop a personal advertising communication methodology that enables you to examine, interpret, speculate and apply new and innovative approaches to communication
- Help you develop skills to demonstrate knowledge and apply a practical and critical understanding of contemporary issues surrounding PR and advertising communications
Learning Outcomes
- Use a variety of creative and practical skills to analyse communications sources and materials to enable you to complete your studies (Research)
- Examine, interpret and apply evaluative thinking and practice in relation to your chosen study of PR and advertising and related fields. (Analysis)
- Demonstrate a practical understanding of contemporary issues in PR and advertising communications and related areas (Subject Knowledge) Demonstrate effective visual, oral and written communication skills in the production and presentation of ideas. (Communication and Presentation, Technical Competence)
- This course is ideal for you if you are thinking about a career in advertising or PR, or are heading for further study in communications.
Course Outline
- Week One:
This week will have a focus on the foundations of PR. Your tutor will introduce you to the fundamental concepts of PR and how these are visible in contemporary practices and processes. You will look at the roles and functions of in-house PR teams, agencies and freelancers.
Through analysis of case-studies presented by your tutor you will have the opportunity to explore the variety of sectors and specialisms such as media relations and corporate reputation.
You will contribute your thoughts in small group discussions to current debates in PR like digital brand and issues and crisis management. Through a series of practical exercises you will practise the technical and strategic expertise needed for effective PR such as planning, persuasion, news releases and the written word.
By the end of this week you will have an understanding of contemporary PR industries and the skills required of practitioners in developing effective PR campaigns.
- Week Two:
Advertising relies heavily on personal voices – this week will encourage you to develop and nurture an individual and team voice. Through teamwork and team exploration, both theoretically and practically, you will learn how to develop a team set of working practices, a manifesto, that will set your work apart from the rest.
This week will give you a foundation in the skills necessary to research and gather, analyse and interpret information. Operating in an agency environment you will develop a thorough understanding of creative thinking, branding strategy and communications theory. You will be assessed on your ability to collect, document and interrogate data; analyse and present arguments; generate ideas and experiment with media and materials.
By the end of the week you should be able to demonstrate systematic identification and investigation of sources; examine and interpret information and understand the role of new media platforms and how they integrate with advertising narratives.
- Week Three:
In the final week of the summer school you will complete a project, conceiving an advertising campaign and writing a press release. Drawing on the concepts and practical knowledge you learned during the first two weeks, as well as your individual creativity, you will generate, research and refine your ideas.
You will be assessed on the presentation of your work, giving you the chance to demonstrate the communication skills you have developed over the three week course.
Summer: Communication for PR and Advertising