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College of Media and Publishing

Copywriting course Level 4 diploma

5.0 excellent 96 opinions
College of Media and Publishing

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Important information

Typology Vocational qualification Level 4
Methodology Online
Duration Flexible
Online campus Yes
Delivery of study materials Yes
Support service Yes
Personal tutor Yes
  • Vocational qualification Level 4
  • Online
  • Duration:
  • Online campus
  • Delivery of study materials
  • Support service
  • Personal tutor

The accredited copywriting course imparted by the College of Media and Publishing equips you with the skills you need to become a successful, skilled and in-demand commercial writer.

We teach you to write original, persuasive and engaging content, for web pages, blogs, social media, brochures, adverts and much more!

Many leading corporations including Disney, Arsenal FC, Vodafone, BT, Sony, and Oxfam use our online copywriting course to train their writers. And numerous individuals and businesses testify that it is practical, effective and great value for money.

Organisations have a constant need for a variety of marketing copy, including:
- brochures, leaflets and magazine inserts
- promotional articles and features
- webpages, blog posts and social media content

The copywriting course teaches you how to handle all of these projects and more.

We teach you all aspects of copywriting so you feel confident marketing yourself to potential clients.

You will learn how to present your copy professionally, conduct effective research and comply with all the relevant codes of practice governing advertising.
You will also benefit from full support every step of the way from our experienced tutors.

If this course interest you, register on Emagister website and find out more about this programme.

To take into account

· What are the objectives of this course?

After completing this course, you will have a respected, accredited certification, and the skills to start writing all kinds of copy, either for a company or organisation, or as a freelancer. Your course tutor will help you to look for work, help you with your CV, and also help you apply for jobs.

· Who is it intended for?

The course is ideal for: - Beginners. - People who want to start a freelance business. - Copywriters who want to develop their skills. - Staff training and development. - Journalists and writers who need to retrain. - People who work in marketing. - Freelancers and small business owners. - Interpreters, translators and virtual assistants.

· Requirements

There are no requirements for this course, all you'll need is: * access to a computer with an internet connection * Microsoft Word software, or equivalent: OpenOffice, iWork pages * an email account

· Qualification

Our copywriting course has been independently endorsed under the ABC Awards’ Quality Licence Scheme. So, when you finish, you will receive the ABC Awards Level 4 Diploma in Copywriting, and a learner unit summary which lists the subjects you have studied. In addition, you will receive the fully accredited CMP diploma in copywriting, which is recognised in the UK and beyond. It proves you are a qualified copywriter. These awards will equip you to apply for copywriting and social media jobs, learn new skills to use at work or find freelance work.

· What marks this course apart?

This is one of the most comprehensive copywriting courses on the market, and one of the only copywriting courses to offer unlimited tutor support. It is accredited by 4 external accrediting bodies, and quality endorsed by ABC awards. This course has helped thousands of individuals learn new skills, change careers, get jobs and become successful freelancers. And lots of respected organisations, including Arsenal FC, BT, Disney and Vodafone have used it to train their staff. This course is fully accredited, quality endorsed, and qualifies you for 80 CPD points,

· What happens after requesting information?

We will send you a personal email explaining how the course works, and what is involved. We will also attach a copy of our prospectus for you to have a read through. We will only ever contact you by telephone if you specifically request it.

· Is this course recognised?

Yes. Many of our learners have used this course to get jobs, start freelance businesses, and learn new skills to use at work. The course is accredited by four recognised accrediting organisations, and is quality endorsed by ABC & Certa Awards

· How long will this course take?

Most people take around four months to complete this course (studying 4 hours per week), but each learner is different. This course is flexible. There are no deadlines, time limits or expiry dates. So, you can study at a pace that suits you, and fit it around your lifestyle.

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Reviews on this course

Maria Trochoula
5.0 16/10/2018
What I would highlight: I am a marketing manager and part of my job is to write copy for social media, emails, and the website. I did this course because I wanted to enhance my writing skills. It was beyond my expectations, I enjoyed every minute. I am very happy with my tutor.
What could be improved: NA
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Amber Smith
5.0 15/05/2018
What I would highlight: The course was perfectly balanced and has boosted my overall confidence in that I have learned a new skill. It was challenging, thought provoking and provided progression to enhance my work upon feedback of my assignments. Justine Holman, my tutor, was superb.
What could be improved: NA
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Michelle Hagger
5.0 19/03/2018
What I would highlight: I want to become a copywriter for a magazine company, so I used this course to help me on my way to achieve this. The course was excellent. I thoroughly enjoyed it and learnt a lot. The tutorial support was excellent, and the course content was thorough and informative.
What could be improved: NA
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Shaney Blackman
5.0 19/03/2018
What I would highlight: I have been keen to change my career which allows me to work anywhere in the world. I'm glad I chose this course, it has helped me raise my confidence levels when considering entering a new industry. I was happy with the course and cannot think of any improvements.
What could be improved: I liked every part of this course
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Andrew McIntosh
5.0 07/03/2018
What I would highlight: The course was very well balanced and pretty wide-ranging. It's made me keen to drill down further into several of the sub-topics. I learned that you NEVER finish learning good grammar! What the underlying tenets of good copywriting are, irrespective of style / tone of voice. I've gained a fascination with SEO, and its constantly changing nature.
What could be improved: NA
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
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Reviews gathered by Emagister & iAgora

Achievements for this centre


How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 4 years

What you'll learn on the course

Social Media
Sales Training
Creative Writing
Digital Marketing
Pay per click training
Social Media Marketing
Writing copy
Writing for the Web

Teachers and trainers (1)

Justine Holman
Justine Holman
Copywriting course tutor

I am a tutor on CMP’s copywriting course. I have worked both for myself and for other people. As a professional copywriter, I have experience in running integrated campaigns combining PR, social media and developing content. I have co-ordinated and updated international hotel chain Movenpick’s website, streamlining both its content and room group information. I am a copywriting and PR consultant for Liberate Media, and run client-based services incorporating social media, blogging and copywriting.

Course programme

Copywriting course subjects

Lesson 01: Copywriting basics

  • Examine what a copywriter does, and the qualities they need.
  • Describe different types of copy.
  • Recognise different good and bad copy.

Lesson 02: Copy presentation

  • Submit copy to various platforms in recognised formats.
  • Create an industry-standard cover sheet.
  • Lesson 03: Researching your subject
  • Carry out fast and effective internet research.
  • Use the information to improve copy.

Lesson 04: Terminology

  • Be aware of specialist copywriting terminology.
  • Locate online glossaries.
  • Translate common terms in to layman’s English.

Lesson 05: Industry codes of practice

  • Explain the need for codes of practice within the copywriting industry.
  • State where to find the relevant codes online.
  • Understand what the codes say and how to apply them.

Lesson 06: How to write great copy

  • Define the qualities needed to make copy attractive and effective.
  • Explain the need to write with your reader in mind.
  • Explain the importance of good spelling, grammar and punctuation.
  • Define the techniques that apply to most spheres of writing.

Lesson 07: Effective headings

  • Explain the qualities of an effective heading.
  • Describe the principles and techniques involved in writing headings.

Lesson 08: Advertising content

  • Define what an advertising feature is.
  • Explain why advertising features are used and why they can be effective.
  • Explain how to choose original subjects for advertising features.
  • List the writing techniques used to make advertising features effective.

Lesson 09: Direct mail and email

  • Explain when direct mailshots can be used effectively.
  • Define the qualities that help direct mail copy to have impact and success.
  • Explain how headings can be used effectively.
  • Define how email shots are different and the qualities needed to make effective use of them.

Lesson 10: Press releases

  • Define the qualities that help press releases to have impact and success.
  • List the occasions when the use of press releases is appropriate.
  • Define the importance of a press letter and when it can be used effectively.
  • Explain the importance of presenting, and sending, press releases correctly.

Lesson 11: Press advertisements

  • Understand what a press ad is.
  • See the briefing process and your role within it.
  • Work on the four key elements of an ad.
  • How to write a press ad.
  • Write for business to business publications.

Lesson 12: Sales pitches, presentations and proposals

  • Explain and use techniques for writing copy which companies use to promote themselves and their businesses, including:
  • Pitches.
  • Presentations.
  • Proposals.

Lesson 13: Leaflets and brochures

  • Understand what brochures and leaflets are and how they compare.
  • See why a business would choose either a brochure or a leaflet.
  • Identify the key elements included in brochures and leaflets.
  • Write content for a successful leaflet.
  • Produce a brochure containing the main components.

Lesson 14: SEO articles

  • Explain what an SEO article is and what it is intended to achieve.
  • List the stages involved in writing an SEO article.
  • Demonstrate how to identify key search words.

Lesson 15: Social media and blogs

  • Understand the basics of social media.
  • Discuss the differences and similarities between social media sites.
  • Discuss the copywriter’s role in social media marketing.
  • Explain how to write social media copy.
  • Know what a blog is, and how to start and maintain one.

Lesson 16: Pay per click ads

  • Understand what a pay per click advert is.
  • Look at pay per click advertising across the web.
  • Gain an understanding of the importance of Google AdWords.
  • Write an AdWords advert with keyword identification.
  • Help clients with Google AdWords and earn a living.

Lesson 17: Newsletters

  • Write and compile a newsletter.
  • Understand what is included in a newsletter.
  • Compile newsletters for a specific audience.
  • Explain the relevance of newsletters to ecommerce.

Lesson 18: Brand names and outdoor advertising

  • Understand how to develop a brand name.
  • Write a brand strategy.
  • Find out where outdoor advertising is relevant and how to engage with it.

Lesson 19: Finding work and developing your career

  • List strategies for promoting your web presence.
  • Select appropriate ways to start finding copywriting and editing work.
  • Explain how to negotiate fees and tie up details of copywriting jobs.

Additional information

To discuss this course over the phone, please contact us on 01243 930353.

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